Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Vol. 8 No. 1 (2023): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis

Digital Media Marketing: Strategies for Success in the New Age of Advertising

AHMAD ALZUBI (University Utara Malaysia)

Article Info

Publish Date
31 Oct 2023

Abstract

Rapid technological development has altered the traditional advertising environment, making digital media marketing an essential component of contemporary corporate strategy. The purpose of this study is to examine how to deal with the current advertising landscape and yet be successful with digital media marketing. This article offers practical advice for improving a company's digital advertising campaigns by analyzing market tendencies, customer habits, and cutting-edge technology. The research emphasizes the value of segmenting consumers, capitalizing on social media, using data-driven analytics, tailoring marketing strategies, and embracing immersive technology. Brand awareness, consumer loyalty, and long-term growth may all be improved by smart use of these tactics in today's fast-paced digital marketing landscape.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Website

Abbrev

JAMEB

Publisher

Sekolah Tinggi Ilmu Manajemen Lasharan Jaya Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Issues of management, economics, and business have become a hot topic to be discussed and deliberated in this ever changing business world. Therefore, we need a vehicle to accommodate such issues. Based on this background, JAMEB was established to be a forum for discussion of high impact research ...