Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Vol. 4 No. 01 (2023): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)

Meningkatkan Kinerja Usaha Kecil Melalui Entrepreneurship Insight, Market Orientation, Knowledge Sharing, Innovation & Business Strategy (Studi Pada Industri Pakaian Bekas Di Kota Medan)

Tapi Rondang Ni Bulan (Universitas Harapan Medan)
Ade Ira (Universitas Harapan Medan)
Ani Murwani Muhar (Universitas Harapan Medan)

Article Info

Publish Date
29 Sep 2023

Abstract

This study uses a quantitative approach to conduct an associative study. In order to improve the performance of small firms, this study attempts to establish the relationship between influencing entrepreneurship insight, market orientation, knowledge sharing, innovation, and business strategy. Because the data that will be utilized to investigate the relationship between variables is expressed in numbers or on a numerical scale, this study takes a quantitative approach. The population and samples used in this study were all business owners of imported used items with an amount that does not have a nominal value in the city of Medan, and 100 samples were taken from this study. The results of this study indicate that entrepreneurship insight, market orientation, knowledge sharing, innovation, and business strategy have a positive and significant effect in improving the performance of small businesses.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Website

Abbrev

Jasmien

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and Scope Journal Accounting, Management And Economics(JASMIEN) on Cattleya Darmaya Fortuna is accepts related writings: Akuntansi Manajemen Ilmu Ekonomi Journal Accounting, Management And Economics (JASMIEN) also accepts all writings in various disciplines in accordance with the above ...