Jurnal Kajian Bali
Vol 13 No 2 (2023): Volume 13 No 2 Oktober 2023

Contribution of Balinese Women in the Development of Creative Tourism in Ubud

Ni Made Prasiwi Bestari (Unknown)
Ni Wayan Widhiasthini (Unknown)

Article Info

Publish Date
28 Oct 2023

Abstract

The swift growth and intense competition in the tourism industry have driven Ubud to constantly innovate and devise creative forms of tourism that enhance its appeal to visitors. This article examines and assesses the contributions of women in the advancement and diversification of creative tourism in Ubud. This case studies research employs qualitative methodologies, involving the collection of data through various means, including direct observation, structured interviews, netnography, and comprehensive document analysis. The article concludes Balinese women have contributed significant effort in creating creative tourism in Ubud as can be seen in cooking class. This study also finds how Balinese women transform their role from being worker into entrepreneur in the field of creative tourism in Ubud.

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Journal Info
Jurnal Kajian Bali
Website

Abbrev

kajianbali

Publisher

Universitas Udayana

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, ...