Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Vol. 13 No. 2 (2023): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen

ANALISIS USER EXPERIENCE (UX) PADA ONLINE FOOD DELIVERY DI JABODETABEK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ) (Studi Kasus Layanan GoFood dan GrabFood)

Muhammad Rizki Perdana (Universitas Pdjajaran)
Irsyad Kamal (UNIVERSITAS PADJAJARAN)

Article Info

Publish Date
29 Sep 2023

Abstract

According to this research, GoFood has a better user experience than GrabFood, as measured by the User experience questionnaire (UEQ) and UEQ Compare Product analysis. The data analysis, which was based on the responses of 290 people from the Jabodetabek region, indicates that GoFood scored higher on the UEQ and UEQ Compare Product analysis scale. The rating intervals for five (5) indicator groups - attractive, perspicuity, efficiency, dependability, and stimulation - were excellent, while the rating for the novelty indicator was good.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Website

Abbrev

ekobis

Publisher

Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekobis: Ekonomi Bisnis & Manajemen menerima artikel ilmiah dengan ruang lingkup ekonomi bisnis dan manajemen dengan area penelitian pada: Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Produksi, Manajemen Strategi. Manajemen Keuangan Manajemen Akuntansi Sistem Informasi ...