International Journal of Science and Society (IJSOC)
Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)

The Effect of Physical Evidence, Responsiveness, and Assurance on Customer Purchasing Decisions at PT. Asuransi Reliance

M. Rinanda Hidayat (Universitas Prima Indonesia, Medan, Indonesia)
Gilbert Leandro (Universitas Prima Indonesia, Medan, Indonesia)

Article Info

Publish Date
30 Oct 2023

Abstract

In modern times, the need for transportation is very high, this is indicated by the large number of people who have their vehicles. As the number of private vehicles increases, the possibility of traffic accidents occurs, the solution to deal with this problem is: utilizing vehicle insurance services. PT. Asuransi Reliance is a car insurance company that is committed to being the best choice in the vehicle insurance industry. In the preparation of this thesis, the main thing discussed is the effect of responsiveness, guarantees, and physical evidence on customer purchasing decisions on PT. Asuransi Reliance. In this study, the author used an interview method that focuses on primary data as a data source. Based on the findings of this study, the author concludes that physical evidence, responsiveness, and guarantees influence the purchase decision of PT. Asuransi Reliance, where the better physical evidence, responsiveness, and guarantees are owned by PT. Asuransi Reliance then the higher the level of customer purchase decisions. From the conclusions and results of the analysis in the discussion chapter, the author would like to provide suggestions, namely: the company PT. Asuransi Reliance needs to improve the quality of their company's physical evidence, responsiveness, and assurance to improve purchasing decisions.

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Journal Info
International Journal of Science and Society (IJSOC)
Website

Abbrev

ijsoc

Publisher

GoAcademica Research and Publishing

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Description

International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence ...