Business and Investment Review
Vol. 1 No. 5 (2023)

The Effect of Halal Assurance, Product Quality and Social Media Reviews on Attitudes and Interest in Buying Food for Muslim Consumers in Yogyakarta Restaurants

Andini Septiara Cahyani (Fakultas Bisnis dan Ekonomi Universitas Islam Indonesia Yogyakarta)
Sumadi (Faculty of Business and Economics, Universitas Islam Indonesia Yogyakarta)

Article Info

Publish Date
19 Oct 2023

Abstract

This study aims to analyze and explain the influence of halal guarantees, product quality, and social media reviews on attitudes and food purchase intention for Muslim consumers at restaurants in the Yogyakarta area. This study uses primary data using convenience sampling techniques with samples obtained from 200 Muslim consumer respondents. This study uses the Structural Equation Modeling (SEM) analysis method with data processing using the SmartPLS version 3.0 program. The results of this study show that halal guarantees, product quality, and social media reviews have a positive and significant effect on Muslim consumers' purchase intention. The consumer attitudes that are influenced by halal guarantees, product quality, and social media reviews show positive and significant results. Furthermore, consumer attitudes also show a positive and significant influence on purchase intention. , ,,

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Journal Info
Business and Investment Review
Website

Abbrev

birev

Publisher

CV. Lenggogeni Data Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, ...