International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

Community Empowerment and Marketing in The Business of Bang Isra Pletok Beer Products in Betawi Cultural Village Setu Babakan

Pradini, Gagih (Unknown)
Hendratoni, Tonny (Unknown)
Azahari, Azril (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

Indonesia is rich in cultural diversity, namely the many. Each region in Indonesia has its own distinctive cuisine. Pletok beer or Betawi beer is a typical drink of the Betawi community that has existed since the Dutch colonial era. Pletok beer was created by natives who were inspired when they saw Europeans living in Jakarta at that time who used to drink beer to warm their bodies. Although named Pletok beer, this drink does not contain alcohol so it is not intoxicating. In this research activity, one of the typical Betawi beverage products has been taken, namely Pletok Bang Isra Beer which is located in Srengseng Sawah, Jagakarsa District, South Jakarta City. Pletok Bang Isra beer beverage products are one of the materials for on-site observation and can directly find out community empowerment and marketing in the Pletok Bang Isra Beer beverage product business

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...