Jurnal Riset dan Inovasi Manajemen
Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen

Pengaruh Kualitas Pelayanan Dan Promosi Penjualan Terhadap Volume Penjualan Suretybond PT. Parolamas Cabang Jayapura

Slamet Pamujianto (Sekolah Tinggi Maritim Yogyakarta)
Ningrum Astriawati (Sekolah Tinggi Maritim Yogyakarta)
Handoyo Widyanto (Sekolah Tinggi Maritim Yogyakarta)
Fatrodin Fatrodin (Sekolah Tinggi Maritim Yogyakarta)
Sumardi Sumardi (Sekolah Tinggi Maritim Yogyakarta)



Article Info

Publish Date
13 Oct 2023

Abstract

Surety bond insurance issuance services are an important sector in the construction and service industry, because they involve insurance institutions on the quality and success of projects to clients. This study aims to determine the effect of service quality and sales promotion on Suretybond sales volume at PT. Parolamas Jayapura branch quality of service and sales promotion to the sales volume of suretybond PT. Parolamas Jayapura branch. The sample taken in this study was 100 respondents with random sample. The data analysis technique in this study uses multiple linear regression analysis with simultaneous regression test (F-test) and partial regression test (t-test). The results showed that there was a positive influence of service quality and sales promotion on the sales volume of suretybond PT. Parolamas Jayapura Branch. Quality of service and promotion is able to explain Sales volume by 81.1%, while for 18.9% sales volume is influenced by variables other than service quality and sales Promotion.

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Journal Info

Abbrev

jrim-widyakarya

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...