Jurnal Manajemen dan Inovasi (MANOVA)
Vol. 6 No. 2 (2023): Juli

Peran Harga, Fasilitas Dan Pelayanan Terhadap Kepuasan Konsumen Hotel Lotus Garden & Resort Kediri

Hery Purnomo (Universitas Nusantara PGRI)



Article Info

Publish Date
31 Jul 2023

Abstract

The purpose of the study was to determine the significance of prices, facilities, and services partially and simultaneously to consumer satisfaction of Lotus Garden & Resort Kediri Hotel service users, after the Covid-19 pandemic. Consumer satisfaction indicators used are the provision of good service, speed of work, responsiveness, employees can diagnose quickly, and employees pay attention to consumer complaints. The research strategy is descriptive quantitative. Survey methodology was used in this study. All people who have used the services of Lotus Garden & Resort Hotels are a sample population. Forty individuals were selected by stratified random selection and a snowball sampling process. Multiple linear regression analysis is performed to analyze the data. Overall client satisfaction with hotel services was found to be 85 percent due to price, amenities, and service.

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Journal Info

Abbrev

MANOVA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Fokus jurnal ini berkaitan berbagai tema dan topik yang terkait dengan aspek dari manajemen, seperti : Manajemen Pemasaran Manajemen Keuangan, Manajemen Sumber Daya Manusia Manajemen Strategik Manajemen Operasional Manajemen Rantai Pasokan dan Ilmu Manajemen ...