Da'watuna: Journal of Communication and Islamic Broadcasting
Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting

Pengaruh Kampanye di Instagram dengan Penggunaan Kain Tradisional pada Gen Z

Bagus Kurnia Sandy M. (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Dyva Claretta (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
28 Jun 2023

Abstract

This study aims to find out whether the #BerkainituKeren campaign carried out by the Pemuda Berkain Surabaya has a significant influence on the use of traditional fabrics in generation z followers of the Instagram account @pemudaberkain.sub. This study uses quantitative methods to determine causal relationships or is called association-correlation type research. The sampling technique uses simple random sampling using Google Forms in the data collection process. Data processing is done with the help of SPSS and Microsoft Excel. Based on the results of the study concluded that the #BerkainituKeren campaign had a significant influence on the use of traditional cloth in generation z on Instagram @pemudaberkain.sub. Keywords: campaign; use of tradisional fabrics; Pemuda Berkain Surabaya; generation z

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Journal Info
Da'watuna: Journal of Communication and Islamic Broadcasting
Website

Abbrev

dawatuna

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Education Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic ...