Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Kemajuan Teknologi, Literasi Keuangan, Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Transaksi Digital (E-Wallet) Pada Konsumen Toko Pd Sahabat Pameungpeuk Garut

Sarah Apriani (Universitas Buana Perjuangan Karawang)
N. Neni Triana (Universitas Buana Perjuangan Karawang)
Thomas Nadeak (Universitas Buana Perjuangan Karawang)



Article Info

Publish Date
15 Oct 2023

Abstract

This study aims to analyze the influence of technological advances, financial literacy, and perceived convenience on the decision to use digital transactions (e-wallets) for consumers at PD Sahabat Pameungpeuk Garut Shop. This study used a descriptive verification method with a quantitative approach, sampling was carried out using a non-probability sampling method, namely purposive sampling technique and using the slovin formula. This research was conducted using a survey method using a Likert scale questionnaire which was distributed to 100 respondents to consumers at the PD Sahabat Pameungpeuk Garut Shop. The data analysis technique used is path analysis with partial and simultaneous hypothesis testing. The results showed that the correlation between the X variables all showed a positive and significant correlation. While partially technological progress shows negative results on the decision to use e-wallet digital transactions, then for financial literacy and perceptions of ease it produces a positive and significant value on the decision to use e-wallet. Simultaneously that between technological advances, financial literacy, perceived convenience has a significant effect on the decision to use e-wallet digital transactions.

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Journal Info

Abbrev

msej

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...