<![CDATA[Background: Cosmetic is one of needs that is always used by thewomen. Now, it will be an important thing fir every woman, one of the most famous cosmetic is Avon. Avon must be able to satisfied the consumerâs needs, andone of them is the influence of lifestyle that growth in each dimension, such as the activity, opinion, and interest. The Research Purpose: This research is aimed to know how a lifestyle thatgrows in the activity, opinion, and interest dimension and what kinds of dimension that is influential to the Avonâs consumers Research Method: Type of this research is survey research, where the sample derivation is done purposively with Classified Simple Random Sampling Method around Surakarta areas, using 5 counters, by 100 respondents and then it is analized by double regression, discriminant, F test, and t test. Research finding: (1) Activity of dimension lifestyle is influential positively and significantly on cosmetic buying-seen from selling intensity. (2) Activity and opinion of dimension lifestyles are influential positively andsignificantly on cosmetic buying-seen from the number of product. (3) Activity and interest of dimension lifestyles are influential positively and significantly on cosmetic buying-seen from the kinds of product. (4) Activity of dimension lifestyles is the most influential lifestyle dimension-seen from selling intensity, number of product, and the kinds of product.]]>
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