Garuda - Garba Rujukan Digital

Jurnal Ekonomi Bisnis dan Kewirausahaan

Vol 2, No 2 (2013): JBK Vol.2 No.2 Agustus 2013

Cahyani, Rusnandari Retno (Unknown)

Publish Date
20 Sep 2013

ThisÂ researchÂ proveÂ anÂ effectÂ accordingÂ toÂ imageÂ toÂ consumerÂ fastingÂ andÂ customer satisfaction product for goal to influence between self-image congruency with a brand, and brand preference. This study to knowing relationship between self-image congruency with a brand and satisfaction with the brand.Keyword: Self-image congruency, Satisfaction, Brand preference.

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