Nusantara Hasana Journal
Vol. 3 No. 4 (2023): Nusantara Hasana Journal, September 2023

FORUM JUAL BELI FACEBOOK DAN FACEBOOK MARKETPLACE SOLUSI PEMASARAN PRODUK PERIKANAN

Arief Adhy Kurniawan (Universitas Amikom Purwokerto)
Prayoga Pribadi (Universitas Amikom Purwokerto)
Fadli Abdillah Subhi (Universitas Amikom Purwokerto)
Habib Al Ghazali (Universitas Amikom Purwokerto)

Article Info

Publish Date
05 Sep 2023

Abstract

This community service activity is carried out in Karangnangka Village, Kedungbanteng District, Banyumas Regency. The problem is that fish breeders, if they have problems with the marketing of the narrow area, sell themselves, so they have to go through collectors to make sales. Selling through middlemen is fast, but the price is lower. Therefore it is necessary to have a marketing medium so that fish breeders can sell their own fish in a larger area and at a higher price. The solution is with media marketing with Facebook Marketplace. The benefit received by fish breeders is that they can sell directly to consumers in a wider marketing area at a higher price than the price at the collector merchant level. In addition to farmers, fish breeders also have data customers that can be used at any time to offer their fish.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...