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All Journal Fokus Bisnis Nusantara Hasana Journal
Fadli Abdillah Subhi
Universitas Amikom Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Menggunakan, dan Pengaruh Sosial Terhadap Minat Menggunakan Go Payment Arief Adhy Kurniawan; Fadli Abdillah Subhi
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 20 No 2 (2021): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v20i2.749

Abstract

Tujuan penelitin adalah menganalisis pengaruh perceived usefulness, perceived ease of use, sosial influence terhadap minat menggunakan Go-Pay. Penelitian ini bermanfaat secara teoritis yaitu dapat mengembangkan ilmu pengetahuan berkaitan dengan perilaku konsumen terutama minat konsumen dan variabel yang mempengaruhinya. Penelitian ini dilakukan terhadap konsumen pengguna go payment di Purwokerto. Analisis menggunakan regresi linear berganda. Hasil penelitian diperoleh pengaruh positif yang signfiikan antara perceived usefulness, perceived ease of use, sosial influence dengan minat menggunakan Go-Pay.
FORUM JUAL BELI FACEBOOK DAN FACEBOOK MARKETPLACE SOLUSI PEMASARAN PRODUK PERIKANAN Arief Adhy Kurniawan; Prayoga Pribadi; Fadli Abdillah Subhi; Habib Al Ghazali
Nusantara Hasana Journal Vol. 3 No. 4 (2023): Nusantara Hasana Journal, September 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i4.985

Abstract

This community service activity is carried out in Karangnangka Village, Kedungbanteng District, Banyumas Regency. The problem is that fish breeders, if they have problems with the marketing of the narrow area, sell themselves, so they have to go through collectors to make sales. Selling through middlemen is fast, but the price is lower. Therefore it is necessary to have a marketing medium so that fish breeders can sell their own fish in a larger area and at a higher price. The solution is with media marketing with Facebook Marketplace. The benefit received by fish breeders is that they can sell directly to consumers in a wider marketing area at a higher price than the price at the collector merchant level. In addition to farmers, fish breeders also have data customers that can be used at any time to offer their fish.
Co-Authors Arief Adhy Kurniawan Habib Al Ghazali Prayoga Pribadi