Kajian Ilmu Sosial dan Pendidikan
Vol. 2 No. 9 (2023): Edunity : Social and Educational Studies

Analysis of Roland Barthes' Semiotic Theory as an Approach to Assessing Urban Fashion

Farisya Inayatullah (Institut Teknologi Bandung)
Deddy Wahjudi (Institut Teknologi Bandung)

Article Info

Publish Date
25 Sep 2023

Abstract

Semiotics is a technique of studying the workings and functions of signs. The researcher analyzes Roland Barthes' semiotic approach which develops the ideas of one of the semioticians, Ferdinand de Saussure, and tries to apply the study of signs more broadly. The focus of this research is to find the meaning of a fashion phenomenon, namely urban fashion. Over time, the urban word developed as a person's lifestyle, so that the urban word was associated with fashion. In this study, the method used is qualitative. Carrying out a qualitative method system, researchers can analyze an image or photograph with Barthes' semiotic approach developed from Saussure, namely denotation, connotation and myth.

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Journal Info
Kajian Ilmu Sosial dan Pendidikan
Website

Abbrev

Edunity

Publisher

PT. Publikasiku Academic Solution

Subject

Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

The Journal Edunity is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution The Jurnal Edunity provides a means for sustained discussion of relevant issues that fall within the focus and ...