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All Journal Kajian Ilmu Sosial dan Pendidikan
Farisya Inayatullah
Institut Teknologi Bandung
Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analysis of Roland Barthes' Semiotic Theory as an Approach to Assessing Urban Fashion Farisya Inayatullah; Deddy Wahjudi
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 2 No. 9 (2023): Edunity : Social and Educational Studies
Publisher : Publikasiku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v2i9.154

Abstract

Semiotics is a technique of studying the workings and functions of signs. The researcher analyzes Roland Barthes' semiotic approach which develops the ideas of one of the semioticians, Ferdinand de Saussure, and tries to apply the study of signs more broadly. The focus of this research is to find the meaning of a fashion phenomenon, namely urban fashion. Over time, the urban word developed as a person's lifestyle, so that the urban word was associated with fashion. In this study, the method used is qualitative. Carrying out a qualitative method system, researchers can analyze an image or photograph with Barthes' semiotic approach developed from Saussure, namely denotation, connotation and myth.
Co-Authors Deddy Wahjudi