Jurnal Riset Manajemen Indonesia
Vol 5 No 2 (2023): Jurnal Riset Manajemen Indonesia (JRMI)

ANALYSIS OF PROMOTIONAL EFFECTIVENESS USING SOCIAL MEDIA IN AGRO NADIIN TOURISM PARK IN SUNGAI PINANG, KAMPAR DISTRICT

Rakhmat Haryono (Politeknik Pajajaran Insan Cinta Bangsa Bandung)
Librina Tria Putri (STIE Bangkinang)
Winda Intan Sari (STIE Bangkinang)



Article Info

Publish Date
25 Apr 2023

Abstract

This study aims to determine whether or not the promotional activities carried out by the Agro Nadiin Sungai Pinang Tourism Park in Kampar Regency through social media using the EPIC Model analysis (emphaty, persuation, impact, communication) are analyzed separately using the average score method. to know the effectiveness of each dimension of social media. Promotion carried out by the Agro Nadiin Sungai Pinang Tourism Park, Kampar Regency, namely through social media Facebook, Instagram and YouTube. The population and samples were taken from 300 visitors to the Taman Wisata Agro Nadiin Sungai Pinang, Kampar Regency, using census techniques. Based on the research results, it can be concluded that the promotion carried out by the Taman Wisata Agro Nadiin Sungai Pinang, Kampar Regency has been effective.

Copyrights © 2023






Journal Info

Abbrev

jrmi

Publisher

Subject

Economics, Econometrics & Finance

Description

The scope of the journal is: Economic; Management; Accounting INDONESIAN MANAGEMENT RESEARCH JOURNAL (JRMI) receives rigorous research articles that have not been offered for publication elsewhere. INDONESIAN MANAGEMENT RESEARCH JOURNAL (JRMI) on the research related to accounting and business that ...