Economics and Digital Business Review
Vol. 5 No. 1 (2024): Agustus - January

Memahami Kepuasan Pelanggan : Mengeksplorasi Customer Experience dengan Pendekatan Observasi Online

Antonius Felix (Bisnis Digital, Universitas Bunda Mulia)
Lia, Singgi, Katherine , Sarah Felina , Cindy Claudia Natalie (Manajemen Universitas Bunda Mulia)

Article Info

Publish Date
01 Nov 2023

Abstract

The restaurant industry is one of the most popular businesses among the public due to its high profit potential. The purpose of this research is to determine the extent to which customer experiences, including product quality, pricing, and service quality, influence customer satisfaction. This study adopts a qualitative approach with descriptive and expnatory methods based on secondary data. Data collection involves two samples from online platforms, Tripadvisor and Google Review, to gather information about customer perceptions of the Lobo & Juno restaurant. The results of this study indicate that customers perceive satisfaction from the quality of products, especially the service provided, and although the prices are relatively high, the excellent service quality compensates for the cost.

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Journal Info
Economics and Digital Business Review
Website

Abbrev

ecotal

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic ...