Jurnal Ekonomi Manajemen Sistem Informasi
Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)

Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan

Khusnul Khotimah (STIE Tuah Negeri Dumai, Indonesia)
Suharno Pawirosumarto (Universitas Putra Indonesia “YPTK” Padang, Indonesia)
Lusiana Lusiana (Universitas Putra Indonesia “YPTK” Padang, Indonesia)
Silvia Sari (Universitas Putra Indonesia “YPTK” Padang, Indonesia)
Lailani Fitria (STIE Tuah Negeri Dumai, Indonesia)
Ahmad Yani (IAIN Kerinci,Indonesia)
Rafnelly Rafky (Universitas Perintis Indonesia, Padang, Indonesia)
Yolanda Oktarina (Universitas Perintis Indonesia, Padang, Indonesia)
Nofriadi Nofriadi (Universitas Perintis Indonesia, Padang, Indonesia)

Article Info

Publish Date
31 Oct 2023

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.

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Journal Info
Jurnal Ekonomi Manajemen Sistem Informasi
Website

Abbrev

JEMSI

Publisher

Dinasti Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI), ISSN 2686-5238 (online) dan ISSN 2686-4916 (print), merupakan jurnal penelitian manajemen dan sistem informasi yang diterbitkan sejak tahun 2019 oleh Dinasti Publisher. Jurnal ini bertujuan untuk menyebarluaskan hasil penelitian kepada para ...