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All Journal Jurnal Ekonomi Manajemen Sistem Informasi
Lailani Fitria
STIE Tuah Negeri Dumai, Indonesia
Economics, Econometrics & Finance

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Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan Khusnul Khotimah; Suharno Pawirosumarto; Lusiana Lusiana; Silvia Sari; Lailani Fitria; Ahmad Yani; Rafnelly Rafky; Yolanda Oktarina; Nofriadi Nofriadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i1.1672

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.
Co-Authors Ahmad Yani Khusnul Khotimah Lusiana Lusiana Nofriadi Nofriadi Rafnelly Rafky Silvia Sari Suharno Pawirosumarto Yolanda Oktarina