Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Vol. 2 No. 11 (2023): October

ENTREPRENEURIAL ORIENTATION MODEL IN CREATING PRODUCT QUALITY TO INCREASE COMPETITIVE ADVANTAGE

Endang Sungkawati (Wisnuwardhana University, Malang, Indonesia)
Nova Dwi Hernanik (Wisnuwardhana University, Malang, Indonesia)
Budi Prawoto (Wisnuwardhana University, Malang, Indonesia)

Article Info

Publish Date
29 Oct 2023

Abstract

This study aims to prove how product quality can mediate entrepreneurial orientation in increasing a firm's competitive advantage. This research was conducted in a tourism village business unit located in the East Java region, with a sample of 115 respondents. This study used questionnaires for data collection and data analysis using path analysis. The study results stated that entrepreneurial orientation can create quality products but cannot increase competitive advantage. While quality products grow competitive advantage, product quality can mediate entrepreneurial orientation in improving a firm's competitive advantage.

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Journal Info
Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Website

Abbrev

SIBATIK

Publisher

CV. LAFADZ JAYA

Subject

Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

SIBATIK JOURNAL merupakan jurnal ilmiah populer bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan yang terbit setiap bulan. SIBATIK JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Sosial, Ekonomi, Budaya, Teknologi, dan ...