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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Nova Dwi Hernanik
Wisnuwardhana University, Malang, Indonesia
Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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ENTREPRENEURIAL ORIENTATION MODEL IN CREATING PRODUCT QUALITY TO INCREASE COMPETITIVE ADVANTAGE Endang Sungkawati; Nova Dwi Hernanik; Budi Prawoto
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 11 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i11.1490

Abstract

This study aims to prove how product quality can mediate entrepreneurial orientation in increasing a firm's competitive advantage. This research was conducted in a tourism village business unit located in the East Java region, with a sample of 115 respondents. This study used questionnaires for data collection and data analysis using path analysis. The study results stated that entrepreneurial orientation can create quality products but cannot increase competitive advantage. While quality products grow competitive advantage, product quality can mediate entrepreneurial orientation in improving a firm's competitive advantage.
Co-Authors Budi Prawoto Sungkawati, Endang