Indonesian Journal of Contemporary Multidisciplinary Research
Vol. 2 No. 6 (2023): November 2023

Digital Marketing and Marketing Communication Strategy at Ciwaringin Cirebon Batik Umkm as a Challenge in Technological Development

Desrizal (Institut Ilmu Sosial dan Manajemen STIAMI)
Iva Mas Uva (Institut Ilmu Sosial dan Manajemen STIAMI)
Eva Ariati (Institut Ilmu Sosial dan Manajemen STIAMI)
Endah Fantini (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
31 Oct 2023

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. Currently, MSMEs are intensively implemented in various regions in Indonesia. One area that runs this business is Batik Ciwaringin Cirebon, where many MSMEs have been established. The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. Digital Marketing is a marketing medium that has a huge influence. By using digital marketing, in this case social media. The method used in this research is normative legal research. Normative legal research, namely a search based on literature or extracting documents and library materials or document studies, which is carried out in an effort to obtain the necessary data relating to the problem

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Journal of Contemporary Multidisciplinary Research
Website

Abbrev

modern

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Indonesian Journal of Contemporary Multidisciplinary Research (MODERN) is an open-access, double-blind peer-reviewed journal. MODERN is intended to be a multidisciplinary journal for all fields with contemporary methods and techniques in all levels of education, social science, business, and ...