Garuda - Garba Rujukan Digital

Representasi Adegan Kekerasan dalam Tayangan Komedi Televisi (Analisis Semiotika Terhadap Program Opera Van Java di Trans7) Endah Fantini
Majalah Ilmiah Bijak Vol 15, No 1: March 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Opera Van Java (OVJ) Television program on Trans7 earns a high rating and share in a relatively short time. This is a new phenomenon in the category of comedy that shows a television program in Indonesia can be successful. This event received much praise, so the OVJ included a comedy that received great public attention. The silly story presented by OVJ is very funny and appealing to all walks of life.Trans7's communications management on this television comedy program has demonstrated professional work in managing comedy programs. This is done by building the synergy / performance of all the crew, communicating creative ideas and ideas, equating perceptions, packing messages and impressions. This process creates an OVJ program that appeals to the audience and can convey messages to all walks of life and age.The Trans7 OVJ program got the highest rating and share of the comedy version according to AGB Nielsen measurement by Audiences Meansurement version. This assessment is very influential, because the OVJ program is a phenomenal comedy that will increase advertising revenue as a source of income Trans7 television stations.Creativity in communication management Opera Van Java (OVJ) is packaged in such a way that it is always interesting to watch on every episode. Researchers found and saw great creativity in the OVJ program. The conclusion is that good communication management in managing television comedy programs is essential to improve the rating and share of the program.

The Effect of Social Media Technology, Packaging and Online Promotion on Increasing Sales of Food Products Group of Mothers in Bojong Kulur Village, Bogor Elfa Setiawan; Endah Fantini; Samsudin Samsudin
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1773

This study had a goal to detemine the effect of media social technology, packaging, and online promotionÂ on increasing sales of culinary products group of women in Bojong Kulur village, Bogor, West Java. It also aimed to analyze the most dominant factor in increasing the sales. There were 175 respondents who were taken randomly in Bojong Kulur village area during the period of January to May 2021. The technique of Incidental Sampling was used to gather questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version of 22 was used as the method of data analysis in this study.Research result showed that variable of Media Social Technology, Packaging, and Online Promotion, and Packaging influenced the variable Sales Increase. Based on the result, it was found that the calculated F value was 66.567 > F table 3.05 and the sig value. of 0.000 < 0.05. It also concluded that concluded that those three independant variables have a simultaneous effect on increasing sales as the dependant variable.

Mediamorfosis Edukasi Informal Online Melalui Platform Digital Sebagai Peluang Bisnis Baru Endah Fantini; Rousdy Safari Tamba
Majalah Ilmiah Bijak Vol 17, No 1: March 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The existence of digital and online-based technology has supported disruption in society. This also changed the dynamics of the education business to be able to change the development of digitalization which became a milestone in the Industrial Revolution 4.0. The existence of formal education is starting to become popular because today's learning media is very easy to obtain through Video On Demand on the internet. Although now more and more are offering informal education with the virtual learning model. Although not a few, take advantage of this opportunity to provide informal education for new business opportunities. Through Mediamorfosis Theory, here the researchers found that the convergence of informal education has changed the pattern of learning that is related to technical expertise for audiences who have a high level of activity. Besides, this informal study also provides official certificates approved by the institution, so that the potential, business too, formality, informal, and informal.

Hr Development Strategy In The Industrial 4.0 Revolution In The Pandemic Of Covid-19 Endah Fantini; Nidaul Izzah; Elfa Setiawan; Dedy Kusna Utama; Samsudin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The era of the industrial revolution 4.0 is an absolute and unavoidable phenomenon in the business world. The survival of a company depends on the strategy devised to be able to carry out transformation and innovation to deal with it. So that companies and businesses that have been built are not crushed by the times and are hampered by their development, the company must be responsive to existing changes, especially with the development of technology and digital business. The company must also have an integrated travel map so that the direction of business development is clearly visible. The Covid-19 pandemic has changed many things of life in an instant. Never before in modern human history has a pandemic progressed and spread rapidly like Covid-19. Therefore, every event, response, and reaction is also oftentimes good. It happens at the individual level, the smallest community, up to the State and nation. Organizations and corporations are also forced to adapt quickly to very high levels of uncertainty. With the incessant change of life lines into all-digital. Therefore, companies really need to prepare reliable human resources and technology literacy in order to continue to achieve success. Employees should be supported and encouraged to continue learning and increase their knowledge of technology. Because the workforce or human resources who are able to apply and control technology in the present are able to move forward. This study aims to analyze the effect of human resource competence and the use of information technology in the Industrial Revolution Era 4.0 during the co-19 pandemic. In this study using the theory of Computer Mediated Communication (CMC) to examine more in how the process of forming HR groups in the advertising agenda through digital media and also the process of interaction developed by the HR groups. The method in this study uses a qualitative research method with a Case Study approach and the paradigm used is the constructivist paradigm, which is to examine how the interaction and role of HR in the interaction and communication groups in the online media. In this study trying to identify the personalities of each grouped as tourists, mingles, and devotes. Data collection is done by using observation and also conducting in-depth interviews. In addition, the data analysis technique used is to use a flow model from Miles and Huberman consisting of 3 stages, namely Data Reduction, then the presentation of data, and drawing conclusions.

The Impact of Covid-19 on the Development of Various Business Sectors Sunarmin Sunarmin; Ahmad Junaidi; Endah Fantini
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Outbreaks of the new corona virus or Corona Virus Disease 2019 (Covid-19) are increasingly felt in the domestic economy, especially in terms of consumption, corporate, financial sector, and Micro, Small and Medium Enterprises (MSMEs). The existence of Large-Scale Social Restrictions (PSBB) that has been declared by the government most of the activities involving the public are restricted, such as offices or offices that are closed, restrictions on religious activities and restrictions on public transportation. The business world has not been separated from the shadows of the Corona Covid-19 pandemic. Instead of diminishing, some countries have confirmed that they will experience a second wave of pandemic that began in Wuhan, China. The purpose of this study is to find out whether the impact of Covid-19 will have a widespread effect on business entities and the sustainability of business entities. This research is a descriptive study, using the literature method where research is conducted by studying and collecting data from libraries related to tools, both in the form of journals and scientific studies of research that has been published in public journals. The results of the study concluded that the impact on Covid-19 had a significant influence on the development of the business world. The biggest influences occur in the mall/supermarket, hospitality, manufacturing and various businesses related to the use of mass labor. In this study, not many scientific writers have focused on examining the impact of this 19 on the business world in general. Although the fact in the field of influence of Covid-19 is clearly seen the fact in the life of the wider community due to many businesses limit / lay off and even deduct workers' income from the value of income received.

Optimalisasi Sosial Media Sebagai Sarana Promosi Usaha Kecil Menengah Meningkatkan Penjualan di Masa Pandemi Covid-19 Endah Fantini; Mohammad Sofyan; Ade Suryana
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability, self-esteem, social responsibility, freedom to manage a business, fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation, and focus. This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability, self-esteem, social responsibility, freedom to manage a business, fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation, and focus.

Magetan Regency MSME Strategy in The New Normal Mohammad Sofyan; Endah Fantini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 1 (2021): January
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to find problems that often hinder the development of MSMEs in Magetan Regency in the advantage of competing, especially in the face of The New Normal, for that there is a strategy needed in creating competitive advantages in The New Normal. The object of this research is small and medium enterprises in Magetan Regency. Data analysis techniques use descriptive analysis techniques. The results showed that competition between similar companies, the threat of new arrivals, the threat of replacement products, the bargaining power of buyers, and the bargaining power of suppliers are problems faced by small and medium enterprises in Magetan Regency.

Hr Development Strategy In The Industrial 4.0 Revolution In The Pandemic Of Covid-19 Endah Fantini; Nidaul Izzah; Elfa Setiawan; Dedy Kusna Utama; Samsudin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.283

The era of the industrial revolution 4.0 is an absolute and unavoidable phenomenon in the business world. The survival of a company depends on the strategy devised to be able to carry out transformation and innovation to deal with it. So that companies and businesses that have been built are not crushed by the times and are hampered by their development, the company must be responsive to existing changes, especially with the development of technology and digital business. The company must also have an integrated travel map so that the direction of business development is clearly visible. The Covid-19 pandemic has changed many things of life in an instant. Never before in modern human history has a pandemic progressed and spread rapidly like Covid-19. Therefore, every event, response, and reaction is also oftentimes good. It happens at the individual level, the smallest community, up to the State and nation. Organizations and corporations are also forced to adapt quickly to very high levels of uncertainty. With the incessant change of life lines into all-digital. Therefore, companies really need to prepare reliable human resources and technology literacy in order to continue to achieve success. Employees should be supported and encouraged to continue learning and increase their knowledge of technology. Because the workforce or human resources who are able to apply and control technology in the present are able to move forward. This study aims to analyze the effect of human resource competence and the use of information technology in the Industrial Revolution Era 4.0 during the co-19 pandemic. In this study using the theory of Computer Mediated Communication (CMC) to examine more in how the process of forming HR groups in the advertising agenda through digital media and also the process of interaction developed by the HR groups. The method in this study uses a qualitative research method with a Case Study approach and the paradigm used is the constructivist paradigm, which is to examine how the interaction and role of HR in the interaction and communication groups in the online media. In this study trying to identify the personalities of each grouped as tourists, mingles, and devotes. Data collection is done by using observation and also conducting in-depth interviews. In addition, the data analysis technique used is to use a flow model from Miles and Huberman consisting of 3 stages, namely Data Reduction, then the presentation of data, and drawing conclusions.

The Impact of Covid-19 on the Development of Various Business Sectors Sunarmin Sunarmin; Ahmad Junaidi; Endah Fantini
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.387

Outbreaks of the new corona virus or Corona Virus Disease 2019 (Covid-19) are increasingly felt in the domestic economy, especially in terms of consumption, corporate, financial sector, and Micro, Small and Medium Enterprises (MSMEs). The existence of Large-Scale Social Restrictions (PSBB) that has been declared by the government most of the activities involving the public are restricted, such as offices or offices that are closed, restrictions on religious activities and restrictions on public transportation. The business world has not been separated from the shadows of the Corona Covid-19 pandemic. Instead of diminishing, some countries have confirmed that they will experience a second wave of pandemic that began in Wuhan, China. The purpose of this study is to find out whether the impact of Covid-19 will have a widespread effect on business entities and the sustainability of business entities. This research is a descriptive study, using the literature method where research is conducted by studying and collecting data from libraries related to tools, both in the form of journals and scientific studies of research that has been published in public journals. The results of the study concluded that the impact on Covid-19 had a significant influence on the development of the business world. The biggest influences occur in the mall/supermarket, hospitality, manufacturing and various businesses related to the use of mass labor. In this study, not many scientific writers have focused on examining the impact of this 19 on the business world in general. Although the fact in the field of influence of Covid-19 is clearly seen the fact in the life of the wider community due to many businesses limit / lay off and even deduct workers' income from the value of income received.

The Digital Revolution as a Effort to Build a New Economic Narrative Endah Fantini; Samsudin Samsudin
Ilomata International Journal of Social Science Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Environmental pollution and climate damage are certainly a serious problem for most people because their impact can threaten the survival of the ecosystem of creatures and humans themselves. So this needs to be anticipated regarding the effects of carbon, gas emissions, and the greenhouse effect, all of which have replaced the operational systems of analog or manual devices with electronic devices, especially digital-based electronic devices that are environmentally friendly and have the potential to maintain economic stability with new patterns and methods. digitally based.

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