Journal of Event, Travel and Tour Management
Vol. 2 No. 2 (2022)

Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung

Rosie Oktavia Puspita Rini (Politeknik Pariwisata Batam)
Tirta Mulyadi (Politeknik Pariwisata Batam)
Dimas Akmarul Putera (Politeknik Pariwisata Batam)
Aulia Agung Dermawan (Politeknik Pariwisata Batam)
Wahyudi Ilham (Politeknik Pariwisata Batam)

Article Info

Publish Date
09 Jan 2023

Abstract

This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.

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Journal Info
Journal of Event, Travel and Tour Management
Website

Abbrev

jett

Publisher

Politeknik Pariwisata NHI Bandung

Subject

Social Sciences Other

Description

Focuses on Event Management (MICE) scope: various aspects of planning, organizing, and managing events across a wide range of categories, including corporate events, social gatherings, cultural events, and more. Focuses on Tour & Travel Management scope : related to the management and operations of ...