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All Journal Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia jurnal Manner Jurnal Mekar Jurnal Menata Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management
Wahyudi Ilham
Politeknik Pariwisata Batam
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN BERKUNGJUNG WISATA KE KEBUN RAYA CIBODAS Wahyudi Ilham
Jurnal Manajemen Kuliner Vol. 1 No. 1 (2022): FEBRUARI
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.196 KB) | DOI: 10.59193/jmn.v1i1.5

Abstract

According to the result of research performed by the researcher of promotional strategy. Cibodas Botanical Garden manager try to attract the tourist to visit the garden by emphasizing cooperation with schools and giving discount for the visitors (Sales Promotion), distributing brochures and billboard/banner (Advertising), providing website and online media (Direct Marketing) and relying on the tourists who have already familiar with the Cibodas Botanical Garden. The researcher used quantitative method. Types of Descriptive and verificative research were also used to discuss the problem further by selecting the tourists visiting Cibodas Botanical Garden in 2016, which are also treated as research sample. Data was collected by distributing questionnaire to the samples selected by frame sampling. Next, the collected data was processed by SPSS 22.0 program where hypothesis testing was conducted by regression analysis because the researcher aims at finding the correlation among variables and the effects of X1, X2, X3, X4 variables on Y variable. The result of hypothesis testing simultaneously shows that value of Fcount > Ftable, then H0 is rejected and Ha is accepted, which means there is a significant effect simultaneously from the promotional mix (X variable) on visiting decision (Y). Partially, there are several factors affecting visiting decision, which are advertising, personal selling, sales promotion, and direct marketing. Based on the research result, it is suggested that the company improve the supervision of employee work under the leadership in order to achieve better employee productivity.
ANALISIS MUTU PELAYANAN DEPARTEMEN HOUSEKEEPING DI TRAVELODGE HOTEL BATAM Safrizal; Wahyudi Ilham; Andri Wibowo
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.632 KB)

Abstract

Hotel is a form of commercially managed accommodation, where not only facilities and products are provided but also provide the best service to impress guests during their stay at the hotel. This is because hotels are experiencing a very rapid development, so there is a lot of competition in this industry. The quality of service is very important because when the hotel is able to meet the expectations, desires and satisfaction of guests, then they will want to come back to the hotel. This research aims to analyze indicators of service quality, namely reliability, responsiveness, assurance, empathy, and tangible. In this study, the authors used a qualitative approach with descriptive methods in case studies with informants as many as 8 people. Data is obtained from informants using data collectors in the form of interview guidelines, observations and documentation, then analyzed. The results showed that indicators of reliability, responsiveness, assurance and empathy have been said to be good and meet the criteria. While tangible indicators for neatness of the room attendant must be considered and improved again. Of the five indicators of service quality, all must be considered, maintained and improved again so that the number of guests increases and makes guests become loyal to the services provided by Travelodge Batam hotel.
Perencanaan Rekonstruksi Sebagai Strategi Pengembangan Pariwisata Berkelanjutan Rosie Oktavia Puspita Rini; Wahyudi Ilham; Dimas Akmarul Putera; Aulia Agung Dermawan
Altasia Jurnal Pariwisata Indonesia Vol 4 No 2 (2022): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v4i2.6789

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan objek wisata Hutan Desa Kelembak yang terletak di Nongsa, Batam. Penelitian bertujuan untuk mengidentifikasi faktor internal dan eksternal, kemudian dinilai dan dianalisis, serta merumuskan strategi pengembangan dengan meminimalkan kelemahan dan ancaman, serta memaksimalkan pemanfaatan peluang dan kekuatan. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan wawancara lapangan dengan Kepala Desa. Analisis data menggunakan analisis SWOT. Hasil menunjukkan Desa Kelembak berada di Kuadran IV yaitu strategi bertahan dengan weakness sebesar -1,22 dan threat sebesar -0,19.
ANALISIS MUTU KUALITAS PELAYANAN PADA KONSUMEN RUMAH MAKAN KAPAU PAK NIN BATAM Wahyudi Ilham; Tito Pratama; Dailami
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.327 KB)

Abstract

In this study, the authors used a qualitative approach with a descriptive method. The sampling technique used in this research is purposive sampling. In purposive sampling technique. primary data sourced from field data collected directly by researchers at the restaurant "Kapau Pak Nin". The description of the research results was compiled based on the results of observations, unstructured interviews and documentation. Based on the results of the analysis that the researchers did in the form of observations, interviews, and documentation. Most of the resource persons gave good and quite good responses to the service quality of the Nasi Kapau Pak Nin restaurant. Reliability (Reliability), which can be said to be not completely good, Responsiveness (Responsiveness), which is already good. Assurance, which is very good because employees have good work skills and knowledge. Empathy (Empathy), which can be said to be good. Tangible (tangible), which can be said to be not entirely good.
Strategi Pengembangan Objek Wisata Pantai Bale-Bale Kampung Tua Bakau Serip, Kec. Nongsa, Kota Batam Wahyudi Ilham; Dailami Dailami; Tirta Mulyadi; Tito Pratama
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.219

Abstract

This study aims to determine the strategy of object development Bale-Bale Beach tourism which is located in Nongsa District, Batam City. The research was conducted by identifying internal and external factors which were then assessed and analyzed, and development strategies were formulated by minimizing weaknesses and threats. Data analysis using SWOT analysis. The strength factors of Bale-Bale Beach attractions are: Bale-Bale Beach attractions have beautiful views, have beautiful natural panoramas, there are tourist attractions such as tourist attractions such as dances, mangroves, archery, etc. For weakness factors, namely: difficult to find tourist objects BALE BALE beaches because there are no clear instructions, lack of reliable managers and human resources who can speak foreign languages, Promotion of tourist attractions that are not good, Lack of cooperative relations between Tourism Villages and local governments. As for the opportunity factor: Cooperating with well-known Tour and Travel services located in Batam City, Absorbing labor in the area around tourism objects that can reduce unemployment and the active role of managers and the community. For threat factors, namely: There is competition between tourist objects in the Nongsa area, Environmental or beach pollution, There are no special products that can be used as souvenirs. The development strategies are: Maximizing promotion through online media and websites for Bale-Bale Beach tourism objects, Making prototypes or directions to tourist attractions, Expanding cooperation with sales bureaus, Establishing cooperation with local governments to jointly manage and develop tourism objects. In this case, using local workers in managing tourist objects, maintaining and developing attractions and facilities owned by tourist objects, maintaining and preserving the environment.
SOSIALISASI SADAR WISATA DAN BAKTI SOSIAL BAGI MASYARAKAT DESA WISATA BAKAU SERIP KELURAHAN SAMBAU KECAMATAN NONGSA, KOTA BATAM Wahyudi Ilham; Dailami; Tirta Mulyadi
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.53

Abstract

The development of the tourism sector has a relationship with the economy which aims to improve the welfare of local people living around tourist sites. The creative industry through tourism has a different form with the typical elements of culture and traditions of the village that has the tourist location. The process of developing tourism villages requires an institutional role as a forum in collecting aspirations and supporting the success of the tourism sector. Conscious tourism is a fundamental thing that must be understood by every walk of life. High tourism awareness encourages people to actively participate in tourism development. Efforts to increase tourism awareness for the community in the Bakau Serip tourism village are very important, because this village is developing tourism. Bakau serip tourism village has a very strong tourism potential, but it has not been supported by the readiness of human resources. In addition, the level of tourism sandar of the Bakau Serip community is also still very low. This community service is one of the efforts to increase the understanding and quality of human resources in order to increase tourism awareness. The methods used are lecture techniques and participatory approaches. The community is directly involved in the training through interactive discussions. From the results of this training, the community has a strong understanding of the importance of developing tourism villages and raising awareness to be actively involved in the management of tourism villages. Social service or better known as social service is an activity a form of concern or humanity towards fellow humans. Where with this activity we can glue our sense of kinship towards others. The word social includes individuals and groups. Filial piety can be interpreted as binding (binding) oneself to oneself or other selves. This bond is in the form of care, a feeling of responsibility for the lives of others. Social service can mean giving something (to those who need giving).
Sosialisasi Sapta Pesona Di SMA Negeri 03 Kota Batam Provinsi Kepuluan Riau Wahyudi Ilham; Agung Edi Wibowo; Moh Thandzir
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.149

Abstract

Sapta Pesona began to be used and campaigned as a condition that must be realized in every tourist destination as well as natural, cultural, man-made and speciаl interests. Sаptа Pesonа is expected to creаte а comfortаble visitsto creаte а good impression for every tourist who comes. One of the destinаtion thаt is closely relаted to the community is а tourist villаge. In the tourist villаge, the аpplicаtion of the concept of tourism аwаreness аnd Sаptа Pesonа becomes аn importаnt thing in the bаse of its development to be аble to encourаge public аwаreness аs а good host. In аddition, the аpplicаtion of Sаptа Pesonа will аttrаct tourists to visit the plаce so it will rаise the community’s postion аs the recipient of mаximum beneficiаries from the effort.
Bimbingan Pengembangan Teknis Program Pembelajaran Praktikum SMK Di SMK Adimulia Batam Rosie Oktavia Puspita Rini; tirta Mulyadi; Agung Arif Gunawan; Miratia Afriani; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.168

Abstract

This article includes research findings exploring how vocational education institutions should play their best role in preparing graduates for the world of work. The aim of this study is to provide an element for vocational education to meet the growing demand. This research uses the literature review method by deepening the literature and previous research results. The research aims to answer two questions, namely what is the current status of vocational training and what needs to be done to improve the quality of vocational training, especially in the face of advances in science and technology in the era of the industrial revolution 4.0. . The conclusion of this study is that there are still things that can be improved such as increasing the capacity of professional teachers, increasing synergy and pentahelix collaboration, revitalizing professional education with more experts. educational machinery, rebranding through direct research to industry and comparative in more advanced educational institutions both at home and abroad, while adding personality to students. Therefore, it is hoped that vocational education can participate in real efforts to implement government programs aimed at advancing Indonesia by preparing superior human resources.
Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung Rosie Oktavia Puspita Rini; Tirta Mulyadi; Dimas Akmarul Putera; Aulia Agung Dermawan; Wahyudi Ilham
Journal of Event, Travel and Tour Management Vol. 2 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i2.765

Abstract

This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.
Co-Authors Agung Edy Wibowo Andri Wibowo Aulia Agung Dermawan Aulia Agung Dermawan DAILAMI Dailami Dailami Dailami Dimas Akmarul Putera Dimas Akmarul Putera Miratia Afriani Moh Thandzir Rosie Oktavia Puspita Rini Safrizal Tirta Mulyadi Tirta Mulyadi Tito Pratama Tito Pratama