Innovative Technologica: Methodical Research Journal
Vol. 3 No. 2 (2024): June

Pengaruh Kulitas Pelayanan, Kelengkapan Produk dan Harga terhadap Keputusan Pembelian pada Toko Bangunan Sinar Mulyo Abadi

Ade Irma Hidayati (Universitas Muhammadiyah Sidoarjo)
Mas Oetarjo (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
02 Oct 2023

Abstract

This study aims to determine the effect of Service Quality, Product Completeness and Price on Purchase Decisions. This study uses a quantitative approach. Sampling in this study using accidental sampling technique, with the number of respondents as many as 98 respondents from consumers of Sinar Mulyo Abadi Building Stores. Data collection techniques using questionnaires distributed through questionnaires. Data processing in this study used the SPSS 25 software program (Statistical Program For the Social Sciences). The results of the study show that: Service Quality affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, Product Completeness affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, and Price affects Purchase Decisions at Sinar Mulyo Abadi Building Stores.

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Journal Info
Innovative Technologica: Methodical Research Journal
Website

Abbrev

Innovative

Publisher

Indonesian Journal Publisher

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Electrical & Electronics Engineering Mechanical Engineering

Description

Innovative Technologica: Methodical Research Journal is a monthly double-blind peer-reviewed international journal of science and technological advancements. The journal ensures the quality of the articles with the strict double-blind peer review with the plagiarism check at all stages from ...