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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Law and Economics Review Journal of Islamic and Muhammadiyah Studies Innovative Technologica: Methodical Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Mas Oetarjo

Universitas Muhammadiyah Sidoarjo

Author-ID : 5374360

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

Published : 14 Documents Claim Missing Document

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Articles

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Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto Habib Eko Prastyo; Mas Oetarjo
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 3 No 1 (2017): March
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.

The Influence of Social Media, Brand Trust, and Word of Mouth on Parents' Decisions to Choose Muhammadiyah Elementary Schools Febi Septiyan Ardiansa; Mas Oetarjo
Journal of Islamic and Muhammadiyah Studies Vol 2 (2022): February
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to determine the impact of social media, word of mouth, brand trust on parents and guardians' decision to identify SD Muhammadiyah 2 Tulangan Sidoarjo. This study is a narrative study using quantitative methods. Data collection technique using survey of 100 respondents who are parents and guardians. The analytical technique used in this study was multiple linear regression using SPSS (Social Science Statistical Program) version 22 for windows. The results of this study indicate that the social media variable affects the choice decision, the word of mouth variable affects the choice decision, and the brand trust variable affects the decision to choose SD Muhammadiyah 2 Tulangan Sidoarjo.

The Influence of Price, Attractiveness, Accessibility on Decisions to Visit PPLH Seloliman Trawas Mojokerto Tourism Febriana Ayu Widiati; Mas Oetarjo
Indonesian Journal of Law and Economics Review Vol 15 (2022): May
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of price, attractiveness, and accessibility on the decision to visit PPLH Seloliman Trawas Mojokerto tourism. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are tourists who visit PPLH Seloliman Trawas Mojokerto tourism. The analytical technique used in this study is multiple linear regression using SPSS (Statistical Program for Social Science) version 25 for windows. influence the decision to visit PPLH Seloliman Trawas Mojokerto wisata tourism

The Influence of Business Location, Price, and Consumer Satisfaction on Buying Interest in Stores Retno Andani; Mas Oetarjo
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

In an effort to bring in new customers and also retain customers, it requires high buying interest from consumers who ultimately make purchasing decisions. There are several factors that must be considered by entrepreneurs in starting a business, namely to coincide with the selection of location, price, and consumer satisfaction. To find out that the location of the business affects the interest in buying in Pak Tris 5758 Stores. This research uses quantitative methods. Sampling in this study used incidental sampling methods in consumers of Pak Tris 5758 Stores, namely consumers who shop at Pak Tris 5758 Stores, with a total of 96 respondents. The data collection technique used is to use kuesioner. The data analysis technique in this study uses multiple linear regression through the SPSS Statistic program version 22. The results showed that Business Location (X1), Price (X2), and Consumer Satisfaction (X3) simultaneously affect Buying Interest (Y) in Pak Tris 5758 Stores. Business Location (X1) partially affects Buying Interest (Y), Price (X2) partially affects Buying Interest (Y) and Consumer Satisfaction (X3) partially affects Buying Interest (Y).

Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction

COVID-19 Impact on Concrete Producers: Conflict, Stress, Compensation, and Work Muhammad Dedy Agung Syaiful Rahman; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

The COVID-19 pandemic has profoundly affected various aspects of life, necessitating focused efforts to address its associated challenges. This quantitative study aims to investigate the impact of work conflict, job stress, and compensation on employee job satisfaction. With a population of 350 respondents, a sample size of 78 employees was randomly selected. Using multiple linear regression analysis with SPSS version 25, the results indicate that work conflict, job stress, and compensation collectively influence employee job satisfaction. Individually, work conflict negatively and significantly impacts job satisfaction, while job stress and compensation positively and significantly influence job satisfaction. These findings emphasize the importance of addressing these factors to enhance employee job satisfaction amidst the COVID-19 pandemic, with implications for organizations and policymakers alike. Highlights: The COVID-19 pandemic's impact on concrete producers' workforce, focusing on work conflict, work stress, and compensation. Quantitative study with a sample size of 78 employees, utilizing multiple linear regression analysis. Findings reveal the significant influence of work conflict, work stress, and compensation on employee work satisfaction during the pandemic. Keywords: Work Conflict, Work Stress, Compensation, Employee Work, Concrete Producers

The Influence of Transformasional Leadership Style and Organizational Culture on Employee Performance with Motivation as an Intervening Variabel Mochamad Luthfi Maulana; Mas Oetarjo
Indonesian Journal of Law and Economics Review Vol 18 No 2 (2023): May
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of transformational leadership style and organizational culture on employee performance with motivation as an intervening variable in UKM Sumber Lancar Keramik. This research uses quantitative research with hypothesis testing. The sample used in this study were 50 employees at UKM Sumber Lancar Keramic. The analytical tool used in this research is path analysis technique with the help of SmartPLS (Partial Least Square) software version 3.0 for windows. The primary data in this study were obtained from a questionnaire whose measurement was using a Likert scale which was tested for validity and reliability. The results of this study prove that (1) transformational leadership style is positively and significantly related to motivation, (2) organizational culture is positively and significantly related to motivation, (3) transformational leadership style has positive and insignificant effect on employee performance, (4) organizational culture positive and insignificant effect on employee performance, (5) motivation is positively and significantly related to employee performance, (6) leadership style is positively and significantly related to employee performance with motivation as an intervening variable, (7) organizational culture is positively and significantly related to performance employees with motivation as an intervening variable.

New Student Interest: Price, Promotion, and School Image in Vocational High School Dea Ayu Tisna; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students. Highlights: Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students. School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students. Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image. Keywords: price, promotion, school image, new student interest, private vocational high school

Social Media, Brand Image, and Price: Influencing Cryptocurrency Purchasing on Tokocrypto Fajar Fakhrur Fiqri; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This research study investigates the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions within the context of Tokocrypto applications. The study employs a quantitative approach, utilizing a non-probability sampling method with purposive sampling techniques to gather data from 100 respondents through online questionnaires distributed via Google Forms. The collected data is analyzed using multiple linear regression through the SPSS Statistics program (version 18). The results reveal significant relationships between social media, brand image, and price with purchasing decisions. Specifically, social media and brand image positively impact purchasing decisions, while price exerts a negative influence. Furthermore, when considered together, social media, brand image, and price collectively affect consumer purchasing decisions. These findings provide valuable insights for businesses operating in the cryptocurrency market, enabling them to devise effective marketing strategies and enhance customer engagement to drive purchasing decisions. Highlights: The study examines the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions. Quantitative methods are utilized, with a sample of 100 respondents and data collected through online questionnaires. The results demonstrate the significant impact of social media, brand image, and price on consumer purchasing decisions in the context of Tokocrypto applications. Keywords: Social Media, Brand Image, Price, Cryptocurrency, Purchasing Decisions.

Pengaruh Citra Merek, Promosi, Dan Persepsi Nilai Terhadap Keputusan Pembelian Pelanggan Pada Restoran M2M Wonoayu Maslichah Maulidina; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2896

Tujuan dari penelitian ini adalah untuk menilai pengaruh Brand Image, Promotion, dan Perceived Value, seperti yang diterapkan atau dijalankan oleh M2M Wonoayu, terhadap Keputusan Pembelian klien perusahaan. Penelitian ini menggunakan teknik kuantitatif, yaitu metode penelitian positivis yang digunakan untuk meneliti populasi atau sampel tertentu. Pengumpulan data primer dilakukan melalui kuesioner online yang disebarkan kepada pelanggan M2M Wonoayu sebagai partisipan penelitian. Populasi penelitian adalah konsumen yang membeli dan menguji produk dari M2M Wonoayu selama bulan Februari-Maret 2023. Setelah dilakukan pengujian dan perhitungan reliabilitas data, maka jumlah data responden yang dapat digunakan adalah 96 responden. Berdasarkan hasil analisis dan pembahasan dapat ditarik beberapa kesimpulan. Nilai R Square dalam penelitian ini menunjukkan bahwa citra merek, promosi, dan nilai yang dirasakan dapat menjelaskan atau memprediksi 88,9% variasi dalam keputusan pembelian. Selanjutnya, 11,1% kemungkinan dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Faktor brand image berpengaruh signifikan dan positif terhadap keputusan pembelian M2M Wonoayu. Faktor promosi tidak berpengaruh signifikan terhadap keputusan pembelian M2M Wonoayu. Faktor Perceived Value berpengaruh signifikan dan positif terhadap keputusan pembelian M2M Wonoayu.

Co-Authors Ade Irma Hidayati Dea Ayu Tisna Devi Andriyanti Rosidah Eli Agus Tina Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Feri Indriani Habib Eko Prastyo Hasan Ubaidillah Maslichah Maulidina Misti Hariasih Mochamad Luthfi Maulana Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Nanda dwi Novalia Retno Andani

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