Advantage: Journal of Management and Business
Vol. 1 No. 1 (2023): Juni 2023

Pengaruh Kemudahan Penggunaan, Harga Dan Promosi Terhadap Loyalitas Pelanggan Pada Pengguna Shopee

Arjuna Putra (Universitas Teknologi Sumbawa)
Muhammad Nur Fietroh (Universitas Teknologi Sumbawa)

Article Info

Publish Date
12 Jul 2023

Abstract

This study aims to examine the Effect of Ease of Use, Price and Promotion on Customer Loyalty for Shopee users. The population in this study is the people of Sumbawa City. The sample of this research is 100 respondents who have several criteria. The sampling technique used is Non Probability Sampling. The data analysis used was the classical assumption test, multiple linear regression test, hypothesis test (t/effect test) and the coefficient of determination test and processed using the SPSS 25 program. The results of this study indicate that there is a positive and significant influence on Ease of Use, Price and Promotion of Customer Loyalty

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Advantage: Journal of Management and Business
Website

Abbrev

advantage

Publisher

Apik Cahaya Ilmu

Subject

Economics, Econometrics & Finance Environmental Science Other

Description

Advantage: Journal of Management and Business, sebagai media kajian ilmiah dari hasil penelitian, pemikiran dan kajian dan implementasi berkaitan dengan bidang ilmu Manajemen dan Bisnis. Fokus dan ruang lingkup Advantage: Journal of Management and Business: - Ilmu Manajemen - Manajemen Keuangan - ...