DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora
Vol 1 No 1 (2023): April 2023

Optimalisasi Strategi Pemasaran Digital sebagai Upaya Peningkatan Omset bagi UMKM Batik di Era Society 5.0

Wenti Ayu Sunarjo (Universitas Pekalongan)
Amalia Ilmiani (Universitas Pekalongan)
Nadia Putri Kamila (Universitas Pekalongan)

Article Info

Publish Date
01 Apr 2023

Abstract

MSMEs have become one of the forces with a massive impact that has been supporting the country's economy which is overcoming obstacles in the new normal era. The main problem for MSMEs from time to time is continuity, one of which is the decrease in turnover which results in MSMEs not being able to survive long. These problems can be overcome by optimizing the role of innovation in promotion and marketing which is closely related to increasing turnover. One of the strategies that can be carried out is through the promotion and marketing of online media and marketplaces as online shopping marketing media which are currently the center of attention of all people in the world. In line with the objective of the activity, namely to overcome the problems of MSMEs by providing assistance in optimizing marketing strategies so that they have an impact on the economic stability of MSMEs, especially in the field of batik in Indonesia.

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Journal Info
DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora
Website

Abbrev

dimaseka

Publisher

Universitas Pekalongan

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice

Description

DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora merupakan media publikasi hasil pengabdian kepada masyarakat oleh Dosen maupun mahasiswa terkait masalah Ekonomi dan Sosial Humaniora, yang mencakup disiplin ilmu yang luas, seperti: Akuntansi, Manajemen, Keuangan, Wirausaha, ...