DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora
Vol 1 No 2 (2023): Oktober 2023

Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital

Adhi Widyakto (UNIVERSITAS SEMARANG)
Edy Suryawardana (Semarang University)
Johanis Souisa (Semarang University)
Sugeng Riyanto (Semarang University)

Article Info

Publish Date
13 Nov 2023

Abstract

The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers.

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Journal Info
DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora
Website

Abbrev

dimaseka

Publisher

Universitas Pekalongan

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice

Description

DIMASEKA: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Sosial Humaniora merupakan media publikasi hasil pengabdian kepada masyarakat oleh Dosen maupun mahasiswa terkait masalah Ekonomi dan Sosial Humaniora, yang mencakup disiplin ilmu yang luas, seperti: Akuntansi, Manajemen, Keuangan, Wirausaha, ...