Jurnal Pengabdian kepada Masyarakat Nusantara
Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)

Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali

Edwin Zusrony (Universitas Sains dan Teknologi Komputer)
Dewi Widyaningsih (Universitas Sains dan Teknologi Komputer)
Tantik Sumarlin (Universitas Sains dan Teknologi Komputer)
Agustinus Budi Santoso (Universitas Sains dan Teknologi Komputer)
Myra Adriana (Universitas Sains dan Teknologi Komputer)
Indra Ava Dianta (Universitas Sains dan Teknologi Komputer)
Dwi Setiawan (Universitas Sains dan Teknologi Komputer)

Article Info

Publish Date
24 Nov 2023

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.

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Journal Info
Jurnal Pengabdian kepada Masyarakat Nusantara
Website

Abbrev

jpkm

Publisher

CV. Utility Project Solution

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal JPkMN adalah jurnal yang diterbitkan oleh lembaga sistem informasi dan teknologi (SISFOKOMTEK) medan yang bertujuan untuk mewadahi tentang hasil pengabdian kepada masyarakat. JPkMN (Jurnal Pengabdian kepada Masyarakat Nusantara) adalah wadah informasi berupa hasil pengabdian, studi ...