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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Myra Adriana
Universitas Sains dan Teknologi Komputer
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Dewi Widyaningsih; Tantik Sumarlin; Agustinus Budi Santoso; Myra Adriana; Indra Ava Dianta; Dwi Setiawan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
Co-Authors Agustinus Budi Santoso Dewi Widyaningsih Dwi Setiawan Edwin Zusrony Indra Ava Dianta Tantik Sumarlin .