Jurnal Manajemen
Vol 6 No 2 (2017): Mei

PENGARUH KUALITAS JASA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN INDIHOME

Agus Salim (Institut Bisnis dan Informatika Kwik Kian Gie)



Article Info

Publish Date
16 Oct 2018

Abstract

Technological progress is one of the important factors that can advance a country. One of the fastest growing technologies in the last decade is the Internet. According to market research institute e-Marketer, Internet users in the world is estimated to reach 3.6 billion in 2018. Internet users in Indonesia in 2016 has reached 132.7 million people based on a survey conducted by the Association of Internet Network Providers Indonesia. Theories used to support this research are service quality, brand image, and customer satisfaction. Sampling method in this research is non probability sampling with judgment sampling technique. The procedure used for data processing using SPSS 23.0. The spread of questionnaires was done online with 120 respondents using IndiHome Internet service. The result of research shows that service quality and brand image have positive effect to customer satisfaction. The conclusions of this study indicate that IndiHome customers are not satisfied with the Service Quality and Brands that are normal.            Keywords: Servqual, Brand Image, Customer Satisfaction

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Journal Info

Abbrev

JM

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...