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Agus Salim
Institut Bisnis dan Informatika Kwik Kian Gie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS JASA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN INDIHOME Agus Salim
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Technological progress is one of the important factors that can advance a country. One of the fastest growing technologies in the last decade is the Internet. According to market research institute e-Marketer, Internet users in the world is estimated to reach 3.6 billion in 2018. Internet users in Indonesia in 2016 has reached 132.7 million people based on a survey conducted by the Association of Internet Network Providers Indonesia. Theories used to support this research are service quality, brand image, and customer satisfaction. Sampling method in this research is non probability sampling with judgment sampling technique. The procedure used for data processing using SPSS 23.0. The spread of questionnaires was done online with 120 respondents using IndiHome Internet service. The result of research shows that service quality and brand image have positive effect to customer satisfaction. The conclusions of this study indicate that IndiHome customers are not satisfied with the Service Quality and Brands that are normal.            Keywords: Servqual, Brand Image, Customer Satisfaction
PENGARUH GAYA HIDUP DAN MOTIVASI HEDONIS TERHADAP PEMBELIAN IMPULSIF PADA STARBUCKS COFFEE Agus Salim
Jurnal Manajemen Vol 7 No 1 (2017): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

As the times progressed, drinking coffee was not just to get rid of sleep, but part of lifestyle. This happens because the increasingly busy urban communities that require a comfortable place to release fatigue. In addition, there is a hedonic motivation that makes people have the desire, self-existence and self-concept searching. So that lifestyle and hedonic motivation can create impulsive purchases of a product or service. Theories used to support this research are definitions, dimensions and indicators related to lifestyle variables, hedonic motivations and impulsive purchases. The research method used is descriptive method with survey approach and causal-predictive method. This study used questionnaires to collect data of 30 respondents for validity and reliability test. Then, as many as 100 respondents for the average test, scale range, multiple linear regression analysis and classical assumption test with non-probability sampling sampling technique with purposive sampling approach. This data is processed using SPSS 20.0 application. Output generated SPSS 20.0. shows that the value (Sig.) 0.001 <0.005 where lifestyle has a significant influence on impulsive purchase and hedonic motivation there is a value (Sig.) 0.018> 0.005 so no significant effect on impulsive purchases. The conclusions of this study indicate that there is sufficient evidence that lifestyle has a significant effect on impulsive purchases and there is not enough evidence that hedonic motivation has a significant effect on impulsive purchases. Keywords : Lifestyle, Hedonic Motivation and Impulsive Buying
PENGARUH BAURAN PEMASARAN JASA TERHADAP MINAT BELI ULANG CELEBRITY FITNESS METROPOLITAN MALL BEKASI Jurgen Fernando; Agus Salim
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v8i2.595

Abstract

The growth of a fitness center currently in Jakarta and other major cities is growing rapidly, one of which is Celebrity Fitness. This was triggered by the growth of the middle class population and an increase in Indonesia's per capita income which signaled that the community had the opportunity to spend money on secondary needs, one of them exercising in a fitness center. The community will choose which fitness center is according to their desire to become a member. Celebrity Fitness is a fitness center that offers services for members to maintain their fitness and health. Celebrity Fitness feels the need to find out whether the services provided to its members have fulfilled their authority and whether they are consistent to remain as members. Research uses service marketing mix theory, which consists of products, prices, places, promotions, employees, physical evidence and processes to see their perceptions. If their perceptions are good about Celebrity Fitness services, of course they will consistently hold members or continue to do repeat purchases in the long term. The theory used in this study is the service marketing mix  and repurchase intention. The analytical tool used is multiple regression analysis to analyze the service marketing mix relationship and the buying interest of Celebrity Fitness members. The conclusion of this study is that product variables, price, location, people, physical evidence and processes have a positive effect on repurchase intention variables, while promotion variables negatively affect repurchase intention variables.Keyword : Service marketing mix, repurchase intention, products, prices, places, promotions, employees, physical evidence, processes
Co-Authors Jurgen Fernando