Jurnal Manajemen
Vol 6 No 2 (2017): Mei

PERILAKU KONSUMEN DALAM PERILAKU PEMBELIAN SUSU KEMASAN : STUDI EKSPLORATIF

Imam Nuraryo (Institut Bisnis dan Informatika Kwik Kian Gie)

Article Info

Publish Date
16 Oct 2018

Abstract

Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public.Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...