Articles
<![CDATA[Manajemen komunikasi museum dan pengaruhnya pada kepuasan pengunjung museum sejarah di Bandung ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Padjadjaran ]]>
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DOI: 10.24198/jmk.v4i2.24519
<![CDATA[The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to museum visitors (X1), maintaining good communication between officers and visitors of the museum (X2), and implementing etiquette and manners in serving museum visitors ( X3) affect the satisfaction of visitors (Y) of 67.2%. While the remaining 32.8% is the influence of other variables not examined.The conclusion is that the management of the museum's communication services to visitors has given satisfaction to its visitors during this period. In addition, it needs to be re-examined what factors can increase museum visitor satisfaction]]>
<![CDATA[Model Pengembangan Kualitas Hubungan Students College Exchange Berbasis Public Relations Evaluation ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ PRofesi Humas Vol 3, No 2 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 ]]>
Publisher : <![CDATA[LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran ]]>
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DOI: 10.24198/prh.v3i2.17289
<![CDATA[Tujuan penelitian ini untuk menggali kajian-kajian mengenai pengukuran dan pengembangan hubungan yang dilakukan oleh Perguruan Tinggi sebagai produsen layanan pendidikan dan mahasiswa sebagai penerima jasa pendidikan (pelanggan) dengan mengadopsi model pengembangan hubungan Relationship Quality-based Students Loyalty (RSQL), Guidelines for Measuring Relationship in Public Relations sebagai pengembangan dari konsep pemasaran relasional dan model pertukaran sosial dari Thibault dan Kelly. Penelitian ini dilakukan untuk menguji adanya hipotesis bahwa mahasiswa yang tidak melanjutkan kuliahnya dikarenakan layanan pada Perguran Tinggi yang tidakmemuaskan. Disamping itu, penelitian ini menyajikan model-model lain dalam pengembangan hubungan berikut disertai contoh operasionalisasi variabel yang digunakan untuk mengukur hubungan tersebut. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan sampel gugus bertahap. Populasi sampel penelitian ini adalah sebanyak 362 mahasiswa yang saat ini menempuh studi di tiga perguruan tinggi bisnis di Jakarta. Penelitian ini dilakukan selama dua pekan selama bulan September sampai dengan November 2017. Hasil penelitian menunjukkan bahwa terdapat hubungan antara kualitas layanan terhadap loyalitas mahasiswa melalui kualitas hubungan. Selain itu, terdapat pula hubungan citra perguruan tinggi terhadap loyalitas mahasiswa yang dimediasi oleh kualitas hubungan.Kesimpulannya adalah bahwa kualitas hubungan memberikan pengaruh yang cukup signifikan terhadap peningkatan loyalitas mahasiswa sebagai variabel yang memediasikan pengaruh kualitas layanan dan citra perguruan tinggi. Rekomendasi bagi perguruan tinggi bersangkutan adalah untuk memperhatikan dimensi-dimensi kualitas hubungan seperti kepercayaan, komitmen, nilai-nilai dan kepuasan mahasiswa.]]>
<![CDATA[STUDI DRAMATURGI SALES MODEL DI KOMUNITAS FOTOGRAFER 2016 DI JAKARTA ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[The researcher aims to know the Study of Dramatugy of Sales Model in Photographer Community 2016 in Jakarta. This research will be done to see how the front stage, center stage and backstage of a Sales Model using a dramatic study approach. This study uses dramaturgy theory that explores the front side of the stage where there are personalized settings and fronts that include the appearance and style, the middle-stage side where the Sales Model prepares itself to appear on the front stage and backstage of an actor. In the dramaturgy study will be seen about the difference in actor behavior when in front stage, middle stage and backstage.Key words: dramaturgy, sales model, community, photografer ]]>
<![CDATA[STUDI EKSPLORATIF PERILAKU PEMBELIAN PRODUK – PRODUK DI TIGA SITUS BELANJA ONLINE ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[The rapid development of Information and Communication Technology has experienced the birth of various kinds in everyday life such as e-commerce activities that currently has spread to various elements of society. Online shopping activities have grown significantly with the interest and interest of people to make purchases online. Consumers today are accustomed to purchases through online shopping sites that arise due to various factors, including product factors, pricing, promotions, easy ways of transacting and communicating via live chat on websites that feature chat, satisfaction, and consumer confidence from sellers on line. This study aims to determine what factors that make consumers. The research approach used is qualitative research method. This study interviewed seven informants who explained about the shopping experience at Lazada, Tokopedia or Shopee and the trust and satisfaction of one of the shopping sites in general. The results of the analysis of this study indicate customer satisfaction with consumer trust and loyalty so that repeat orders from buyers,Keywords: E-Commerce, Customer Satisfaction and Trust, Online Shopping Experience]]>
<![CDATA[THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s ]]>
<![CDATA[Deifty Dianita Katiandagho]]>;
<![CDATA[Imam Nuraryo]]>
<![CDATA[ JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum.Kata Kunci : Analisis Isi, Film Indonesia, Agresi]]>
<![CDATA[ETNOGRAPHY OF COMMUNICATION OF ANIMAL LOVERS COMMUNITY JAKARTA ]]>
<![CDATA[Lusyana]]>;
<![CDATA[Imam Nuraryo]]>
<![CDATA[ JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 1 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 Tahun 2021 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v9i1.730
<![CDATA[This research examines ethnography of communication in Jakarta Dog Lovers can be divided into three main problems: first is a form of communication activities undertaken in the community, second is the communication components that make up the communication activities, and third is the communication competencies of community members while performing a communication activity. This study was studied by looking at the theory and method of ethnography of communication from Dell Hymes. The method of communication ethnography is one of the study of communication ethnography of some qualitative researchstudies (interpretive or constructivistparadigm),which is found in the discovery of various communication patterns used by humans in a speech society. The data collection techniques utilized is through the method of introspection, in-depth interviews, participant observation, and document analysis. The techniques of data analysisin this study uses the gradual advancement of 12-step flow analysisresearch approach created by James P. Spradley. The results of this research are divided into three main points based on the research objectives. First is the form of the communication activities in the community of Jakarta Dog Lovers as seen on the public gathering conducted routinely every weekend, charities, active participation on campaign events, as well as providing education to inform the general members of the public about the issues surrounding dogs. Second, there are ten components that make up the concept of communication activities. Third, the competencies of the members when interacting with fellow peers of their community. This research concludes that the communication activities conducted by the general public of the community is supported by the presence of communication elements and competencies of the members in interacting with one another in Jakarta Dog Lovers Community. This context is evidence of ethnography or cultural cultivation that occurs in Jakarta Dog Lovers. Researchers also suggest that research on Jakarta dog lovers community topics will be more developed in the future. Key words: Ethnography of Communication,Community, Jakarta Dog Lovers]]>
<![CDATA[KUALITAS LAYANAN PERGURUAN TINGGI YANG BERPENGARUH TERHADAP KEPUASAN MAHASISWA DAN KONSEKUENSI PERILAKU MAHASISWA ]]>
<![CDATA[Imam nuraryo]]>
<![CDATA[ Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2 ]]>
Publisher : <![CDATA[Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta ]]>
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DOI: 10.46806/jep.v23i2.168
<![CDATA[The purpose of this paper is to  analyze  the  influence of  perceived  service  quality,  perceived  value, image  on student satisfaction, and determine the consequences of student satisfaction in  one private Bandung University (Prima University). In order to accomplish the objectives proposed, a  model reflecting the influence of perceived service quality, perceived value, image on student satisfaction, and reflecting the relationship bet ween satisfaction and behavioral consequences, the model is tested by structural equations and the final sample is 280 students. The findings show that image has a positive effect on student satisfaction, and  the  satisfaction has a  positive  effect  on student  loyalty ,and  negative effect  on  student complaint, if higher education institutions have to compete through student  satisfaction, It  is proven by  this paper  that the construct  which  most  influences student  satisfaction in  higher education is the image construct ,also it is proven that if  the student satisfaction rises, the loyalty will increase and complaint will decrease.]]>
<![CDATA[IDENTITAS KORPORAT DAN PENGARUHNYA TERHADAP DAYA TAHAN STUDI MELALUI REPUTASI DAN KEPUASAN MAHASISWA ANGKATAN 2015 INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN ]]>
Publisher : <![CDATA[Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta ]]>
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DOI: 10.46806/jep.v22i2.261
<![CDATA[This research purposes to explain the influence of corporate identity through corporate reputation on student retention and students satisfaction in A business school in jakarta. This research used mixed method, combined with quantitative research method and concurrent embedded strategy model qualitative research method. The theories used in this research are S-O- R theory as middle theory and Information Integration theory and Behavioral Change as applied theory. The results of research indicated that corporate identity simultaneously has influence to the student retention. The influence percentage was 11,9% (small). The corporate identity has very significant influence to the corporate reputation (67,4%). The corporate identity has influence to the student satisfaction. The influence percentage was 12,4% (small). The corporate reputation has significant influence to the student satisfaction (62,1%). The corporate reputation has influence to the student retention. The influence percentage was 14.8% (small). The student satisfaction has influence to the student retention. The influence percentage was 19.3% (moderate).]]>
<![CDATA[Campaign Video Usage in Preventing Cervical Cancer among Female Students ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 1 No. 2 (2020): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v1i2.5276
<![CDATA[Cervical cancer prevention campaign video contains information ranging from understanding, the symptoms caused to how to avoid cervical cancer. This campaign video is one way to educate the public about the importance of knowing cervical cancer. The purpose of this study was to find out how effective a cervical cancer prevention campaign video on knowledge attitude and intend to behavior among female students. The theory used is Planned Behavior theory which is the result of the refinement of the reasoned action theory developed by Ajzen and Fishbein (1980). The method used is quantitative with the experimental methods. This study used an experimental pre-post-post-test static group design. It could estimate the equivalence of the two groups and have the opportunity to correct differences that have arisen before the event. It must have access to groups before and after events. The controlled group and the experiment group consisted of 15 people per each group. The research data obtained from the questionnaires were processed and analyzed using independent samples t-test. The technique of collecting data by spreading the questionnaire which was distributed into a couple of groups. The result of this research is campaign video does not give a significant effect on knowledge, attitude and behavioral intention of female students neither in the controlled groups nor in experiment group.]]>
<![CDATA[PERILAKU KONSUMEN DALAM PERILAKU PEMBELIAN SUSU KEMASAN : STUDI EKSPLORATIF ]]>
<![CDATA[Imam Nuraryo]]>
<![CDATA[ Jurnal Manajemen Vol 6 No 2 (2017): Mei ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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<![CDATA[Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public.Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study]]>
