Jurnal Manajemen
Vol 6 No 2 (2017): Mei

OPINI PELANGGAN TERHADAP KUALITAS, KENYAMANAN FITUR – FITUR PADA MOBIL HONDA JAZZ DI JAKARTA

Siti Meisyaroh (Institut Bisnis dan Informatika Kwik Kian Gie)

Article Info

Publish Date
16 Oct 2018

Abstract

The rapid development of automotive industry in Indonesia to make a tight level of competition, especially in the automobile industry. The car manufacturers continue to push the product. This is evident from the diverse array of brands and types of cars in Indonesia.This study sought to determine what factors are affecting the purchasing decisions of Honda Jazz in Jakarta.Keywords: Quality Of Product, Price, Promotion, Brand Awareness, Purchase Decision

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...