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All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Siti Meisyaroh
Institut Bisnis dan Informatika kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Determinisme Teknologi Masyarakat Dalam Media Sosial Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Perkembangan teknologi melahirkan media baru dalam masyarakat sehingga memunculkan tren dan gaya hidup dari sisi budaya dan komunikasi yang berbeda dari yang sebelumnya. Kehadiran media sosial mengubah cara berkomunikasi dan budaya masyarakat menjadi lebih transparan, inovatif, dan kreatif. Determinisme teknologi dan media sosial saling berkaitan satu sama lain dan mempengaruhi masyarakat dalam kehidupannya.
PENGARUH APLIKASI LINE TERHADAP HUBUNGAN ANTARPRIBADI DI KALANGAN MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ANGKATAN 2010-2013 Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

At this time, the growing communications technology in human life. These developments make it easy for people to communicate with each other without being limited by distance. LINE instant messenger app now become a medium of communication within the individual interpersonal relationships. However, until now there has been clearly known to significantly influence the LINE app on interpersonal relationships. The main theory used in this study is the Media Ecology theory. The results showed that there is a positive influence of the LINE application as part of a media ecology and the use of LINE application as a medium of interpersonal relations among students in Communication Studies Program Institute of Business and Informatics Kwik Kian Gie Class of 2010-2013. This can be seen through the overall average values of 3.96 and 3.89 which shows that the majority of respondents agreed to the statement in the questionnaire. The results also found that LINE applications can improve intimacy in interpersonal relationships, self-made individuals more open to other people, and reduce losses due to miscommunication. The results obtained conclude that the application of LINE has a positive influence and has a strong relationship to the interpersonal relationships among student’s class of 2010-2013. Keywords: Instant Messenger, Interpersonal Relationships, Communications Technology
PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN ANGGOTA WHATSAPP GROUP NEW WAVE INTERNATIONAL MINISTRY Tang Natasha Chrisanti Saputra; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.628

Abstract

Humans as social beings communicate for various purposes, in this global era, online media is the choice for audiences when compared to other media. One of the most important communication media in Indonesia is WhatsApp with the WhatsApp group feature for group communication. The theory used is the Theory of Uses and Gratifications which examines the effect of media use. The method approach used in this study is quantitative by explanatory survey and using saturated sampling or census sampling techniques by distributing questionnaires to 113 respondents who are members of the WhatsApp group New Wave International Ministry. The influence of the motives of personal relationships has a considerable influence on the satisfaction of WhatsApp group members New Wave International Ministry, while the motives of surveillance, motives of personal identity and motives of diversity have sufficient influence on the satisfaction of WhatsApp members in the New Wave International Ministry. Keywords: Motive, Satisfaction, WhatsApp group
EFEKTIVITAS WORD OF MOUTH TERHADAP BRAND AWARENESS “BATIK KERIS” Feren Felicia; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 1 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.647

Abstract

Peneliti tertarik untuk meneliti mengenai word of mouth yang efektif terhadap pembentukan brand awareness seseorang ketika melakukan pembelian busana, khususnya busana batik. Teori Stimulus Respons (S – R) merupakan teori yang digunakan dalam penelitian ini untuk mengetahui efek yang ditimbulkan terhadap pesan yang disampaikan (stimulus) sehingga timbul perubahan sikap (respons). Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian eksplanatif. Pengambilan sampel yang digunakan adalah non-probability sampling, dengan teknik accidental sampling. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner yang dibagikan kepada 120 pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Hasil dari penelitian ini yaitu terdapat efek word of mouth talkers, topics, tools, taking part, dan tracking yang berpengaruh terhadap pembentukan brand awareness Batik Keris pada pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Kata Kunci : Kesadaran Merek, Komunikasi Langsung, Efektivitas Komunikasi
THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION Siti Meisyaroh; Marcella Novena
JURNAL KOMUNIKASI DAN BISNIS Vol. 8 No. 2 (2020): Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 Tahun 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.677

Abstract

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence. Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude
DYNAMICS OF GROUP COMMUNICATION IN ARISAN'S ACTIVITIES Tang Natasha; Ilene; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 1 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i1.680

Abstract

This study observed urban lifestyle phenomenon in Jakarta, namely arisan. Conducted in the outskirt of Jakarta, which is Kelapa Gading. This study, which aimed to observe the phenomenon of life style through arisan activities, attempted to observe ideas that underlies the motives of individuals when participating in arisan group and when consuming goods in their daily life. The study found that identity was important in arisan. It emerged as arisan activities were dominated by consumption. Competition among the members of arisan group occurred as a result. It showed who had higher identity and who had not. The role of the leader of the group was interesting as well. The leader was succesful to persuade the members to follow her orders for the sake of arisan activity. The power of the leader was not realized by other members. Strong bond of friendship between the leader and the members made them entering a system where one controlled others on what needs to be controlled.
THE EFFECT OF THE CORONA.JAKARTA.GO.ID SITE OF CONSUMING THIS MEDIUM TO FULFILL THE INFORMATION NEEDS Muhammad Rizky Arbiyanto; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.768

Abstract

The existence of the site is still used by many people. The site is a source that can be justified. In accessing a site, there must be a motive for its use. The motives that exist in a person in using a media, where in this research are sites, namely diversion, personal relationships, personal identity, and supervision. The theory that is the basis of this research is the theory of Uses and Gratification. While the data analysis method used in the research is quantitative with the survey method. The test results have shown that the questionnaire that has been given to all respondents is valid and reliable, based on the t test that has been carried out, it can be denied that the fulfillment of information needs by motives and consumption. The influence generated by motive and consumption can be neglected as having a positive effect, this can be seen from the Simple Regression Analysis. Keywords: website, fulfillment of needs, corona virus, COVID-19, motive
USING WHATSAPP MESSENGER AS AN INTERPERSONAL COMMUNICATION MEDIA BETWEEN PARENTS AND TEACHERS IN INFORMING CHILDREN'S LEARNING ACTIVITIES AT SCHOOL Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 2 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.904

Abstract

This research concerns the use of the "Whatsapp Messenger" application as a communication medium for parents and teachers in an Islamic kindergarten in North Jakarta. The concepts used for this study are Communication Technology, Communication Media, the role of parents in children's learning, and the role of teachers in children's learning. The research method used is a qualitative method. The assessment method used in this research is a case study. In conducting this research, researchers collected various data from various sources using interviews and documentation techniques. The resource persons interviewed by the researchers were teachers and parents of students.  
UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 1 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.
OPINI PELANGGAN TERHADAP KUALITAS, KENYAMANAN FITUR – FITUR PADA MOBIL HONDA JAZZ DI JAKARTA Siti Meisyaroh
Jurnal Manajemen Vol 6 No 2 (2017): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The rapid development of automotive industry in Indonesia to make a tight level of competition, especially in the automobile industry. The car manufacturers continue to push the product. This is evident from the diverse array of brands and types of cars in Indonesia.This study sought to determine what factors are affecting the purchasing decisions of Honda Jazz in Jakarta.Keywords: Quality Of Product, Price, Promotion, Brand Awareness, Purchase Decision
Co-Authors Amelia Katherine Surya Bernadetta Dwi Suatmi Elis Sondang Dasawaty Feren Felicia Ilene Imam Nuraryo Marcella Novena Martha Ayerza Esra Muhammad Rizky Arbiyanto Tang Natasha Tang Natasha Chrisanti Saputra