Jurnal Manajemen
Vol 5 No 1 (2015): November

EVALUASI KEWAJIBAN PELAKU USAHA DAN KEPUASAN KONSUMEN OJEK ONLINE

Dipo Alam (Institut Bisnis dan Informatika Kwik Kian Gie)



Article Info

Publish Date
20 Oct 2018

Abstract

The development of public transportation in Jakarta Province and surrounding areas has been more advanced by increasing motorcycle used for public transportation with online system (Go-Jek). Therefore, the purpose of this study was to determine the extent of the responsibilities of consumers and companies have been implemented, the level of customer satisfaction, and the influence of corporate services to Go-Jek customer satisfaction in Jakarta based on the Law of the Republic of Indonesia Number 8 year 1999 about Consumer Protection. Data were collected from 100 Go-Jek consumers by questionnaires in Jakarta and surrounding areas. The data analysis using descriptive and inferential statistics using SPSS. The result shows the consumers rights have not been fulfilled, consumers have sufficiently implemented the responsibility, the responsibility of entrepreneurs have not done enough, customer satisfaction have not been fulfilled, and the realization of the business behavior obligation affects customer satisfaction. The results are equipped with the discussion. Keywords: Rights, Obligations, Costumers Satisfaction, Producers 

Copyrights © 2015






Journal Info

Abbrev

JM

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...