Jurnal Manajemen
Vol 11 No 2 (2022): Mei

PERSEPSI PELANGGAN GORIDE DAN GRABBIKE TERHADAP PESAN LAYANAN JASA PADA MASA PANDEMI COVID-19

Gloria Agustiningsih (Institut Bisnis dan Informatika Kwik Kian Gie)
Yosef Dema (Institut Bisnis dan Informatika Kwik Kian Gie)



Article Info

Publish Date
30 May 2022

Abstract

This research aims to determine the perception of online motorcycle service customers regarding the dominant indicators in determining service quality which communicates through service messages carried out by online transportation service companies in Indonesia running by Gojek and Grab, under brands of GoRide and GrabBike transportation services. The research method used is the descriptive comparative model. The sample selection technique in this study used purposive sampling, which consisted of 102 respondents. The statistical test used in this study is the data normality test, which aims to determine whether the data is normally distributed or not by using the one-sample Kolmogorov-Smirnov test. From the results of analysis and interpretation, it concluded that customers' assessments of the quality of GoRide and GrabBike services during the COVID-19 pandemic are still in the high or satisfactory category for their customers using their transportation services.

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Journal Info

Abbrev

JM

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...