Jurnal Pelita Pengabdian
Vol. 1 No. 2 (2023): July

Pengembangan UMKM di Desa Jatibaru

Sunita Dasman (Universitas Pelita Bangsa)
Dian Sulistyorini Wulandari (Universitas Pelita Bangsa)
Arief Teguh Nugroho (Universitas Pelita Bangsa)



Article Info

Publish Date
18 Jul 2023

Abstract

Micro, small and medium enterprises (MSMEs) are productive economic enterprises that stand alone and are carried out by individuals or business entities that are capable of expanding employment and providing broad economic services to the community. Jatibaru Village is a village with the majority of the population being traders, farmers and MSME actors whose family's source of income is economically derived from selling and farming activities. During the Covid-19 pandemic, MSMEs experienced a significant decrease in turnover. The lack of knowledge, especially in the field of the digital world, is still lacking, they rely more on regular customers who are limited and uncertain. In addition, there is a lack of creativity in utilizing digital tools for online social media which are moving rapidly.

Copyrights © 2023






Journal Info

Abbrev

jpp

Publisher

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture

Description

Jurnal Pelita Pengabdian, diterbitkan oleh Direktorat Penelitian dan Pengabdian Masyarakat Universitas Pelita Bangsa Cikarang. Jurnal Pelita Pengabdian mewadahi publikasi hasil penelitian dan kegiatan Pengabdian Masyarakat yang dilaksanakan oleh Dosen-Dosen sebagai bentuk manifestasi Tri Darma ...