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Vol 28, No 2 (2023): Edisi November 2023

PEMASARAN BISNIS MADU HUTAN AMFOANG DENGAN PENDEKATAN RANTAI NILAI

Dina V. Sinlae (Politeknik Pertanian Negeri Kupang)
Lewi Bentang (Politeknik Pertanian Negeri Kupang)
Melgiana S. Medah (Politeknik Pertanian Negeri Kupang)
Welianto Boboy (Politeknik Pertanian Negeri Kupang)

Article Info

Publish Date
30 Nov 2023

Abstract

This research was conducted in Kupang Regency and Kupang City by interviewing 23 farmers, four collectors, two processors, and one supporting agency with the aim of analyzing the marketing aspect of honey from Amfoang using a value chain approach. The results showed, marketing chain of forest honey was relatively long and involved many actors, which resulted in low share received by farmers (13.79%). Meanwhile, the largest profit margins were among the retailer in NTT and retailers outside NTT at 33.8% and 36%, respectively. It is suggested that there is a need to increase the honey quality by empowering forest honey business actors, especially upstream players and shortening the marketing channels by optimizing marketing models based on digital technology. Key Words: Marketing analysis, honey, Amfoang, value chain approach

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Abbrev

jp

Publisher

Politeknik Pertanian Negeri Kupang

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Immunology & microbiology Social Sciences Veterinary

Description

Jurnal Pertanian Terapan PARTNER menerima artikel hasil-hasil penelitian dalam bidang pertanian terapan maupun critical reviews yang berhubungan dengan: Produksi Ternak Nutrisi dan Pakan Ternak Teknologi Pakan Ternak Kesehatan Hewan Sosial Ekonomi Pertanian/ Peternakan Agronomi Perlindungan Tanaman ...