Jurnal Ilmiah Universitas Batanghari Jambi
Vol 23, No 3 (2023): Oktober

Pengaruh Sales Promotion dan Kualitas Informasi pada Media Sosial Instagram terhadap Minat Berkunjung Wisatawan di Karanganjar Koffieplantage

Dian Afifudin (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Indra Tjahaja Amir (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Dita Atasa (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
31 Oct 2023

Abstract

The purpose of this research is to analyze the effect of sales promotion on the interest in visiting de Karanganjar tourists in Blitar Regency, to analyze the effect of information quality on visiting intentions of de Karanganjar tourists in Blitar Regency. The analysis carried out in this study was by using a component-based SEM method using PLS as an analytical tool. The results showed that sales promotion had a significant positive effect on the intention to visit Karanganjar. This shows that the more attractive the sales promotion is carried out and can be reached by all consumers, the more it encourages consumers to visit to travel and buy coffee products at de Karanganjar. The quality of information has a significant (positive) effect on the interest in visiting the Karanganjar Koffieplantage. This shows that the more interesting the quality of the information that is done and can be reached by all consumers, the more it encourages consumers to visit De Karanganjar to travel and buy coffee products.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...