Garuda - Garba Rujukan Digital

Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

Vol 7 No 4 (2023): DESEMBER 2023

Zeze Zakaria Hamzah (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Yasnimar Ilyas (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Syaiful Anwar (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Muchamad Hamdani (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Galih Dwi Nugraha (Sekolah Tinggi Ilmu Ekonomi Dewantara)

Publish Date
06 Dec 2023

Background: Digital marketing is a way to increase sales. Digital marketing in Micro, Small, and Medium Enterprises has not been maximized. UMKM Roemah Radjoet still uses conventional marketing. Objective: Increase students' understanding of marketing and help increase sales. Method: Carry out digital marketing training and video creation. Results: Implementation of collaborative activities between Dewantara Institute of Economics Students, Depok Sejahtera High School Students, Dewantara Vocational High School Digital Marketing Coach, and Mulia Padjadjaran Hospital. All teams make videos of owners and knitted products, then upload them on social media. Conclusion: After uploading the video, it is hoped that it will further increase knowledge and increase knitted sales.

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