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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat
Muchamad Hamdani
Sekolah Tinggi Ilmu Ekonomi Dewantara
Religion Humanities Education Public Health Social Sciences

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OPTIMIZATION OF DIGITAL MARKETING IN INCREASING SALES AT ROEMAH RADJOET RISANTI DEPOK Zeze Zakaria Hamzah; Yasnimar Ilyas; Syaiful Anwar; Muchamad Hamdani; Galih Dwi Nugraha
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 7 No 4 (2023): DESEMBER 2023
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.1953

Abstract

Background: Digital marketing is a way to increase sales. Digital marketing in Micro, Small, and Medium Enterprises has not been maximized. UMKM Roemah Radjoet still uses conventional marketing. Objective: Increase students' understanding of marketing and help increase sales. Method: Carry out digital marketing training and video creation. Results: Implementation of collaborative activities between Dewantara Institute of Economics Students, Depok Sejahtera High School Students, Dewantara Vocational High School Digital Marketing Coach, and Mulia Padjadjaran Hospital. All teams make videos of owners and knitted products, then upload them on social media. Conclusion: After uploading the video, it is hoped that it will further increase knowledge and increase knitted sales.
SANTRI ENTREPRENEUR ECOSYSTEM BASED ON BUSINESS MODEL CANVAS AT AL-MUJTAHIDDIN ISLAMIC BOARDING SCHOOL Zeze Zakaria Hamzah; Syaiful Anwar; Muchamad Hamdani
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 8 No 1 (2024): MARET 2024
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2075

Abstract

Background: Entrepreneurial motivation among students is not yet optimal. Not to mention the rapid development of the times, technology changes so quickly. If explored, the role of students in entrepreneurship will certainly increase. Objective: Increase students' understanding of how to preach in the digital world. Method: Carrying out entrepreneurship training, capacity building, visits to MSMEs, BMC training, video editing training and uploading on YouTube. Results: Implementation of collaborative activities between STIE Dewantara Lecturers, Students, Soniaco 2000 Printing, and Work Garis Design.. Conclusion: The students can preach and upload on YouTube
Co-Authors Galih Dwi Nugraha Syaiful Anwar Yasnimar Ilyas Zeze Zakaria Hamzah