Journal of Humanities and Social Studies
Vol. 1 No. 1 (2023): MAY 2023

CREATING THE TAMBUN BUNGAI BATIK MOTIF AS AN ALTERNATIVE BRAND IDENTITY FOR CENTRAL KALIMANTAN

Nawung Asmoro Girindraswari (Universitas Palangka Raya)
Bayu Prihantoro (Universitas Negeri Yogyakarta, Yogyakarta, Indonesia)

Article Info

Publish Date
31 May 2023

Abstract

Developing batik motifs with the character of a region is one potential way to create new, contemporary motifs by tapping into the region's potential. Tambun and Bungai are taken from the names of two well-known and renowned heroes in the folk stories of the Dayak people in Central Kalimantan Province, Kalimantan Tengah. They are seen as having prominent cultural aspects that can represent Central Kalimantan and be transformed into a form of visual branding. There are many potentials in Central Kalimantan that can be developed into iconic motifs, such as from local customs, natural resources, and ecotourism. Therefore, there is a need to create a Tambun Bungai motif that is in line with the local wisdom and characteristics in an effort to promote Central Kalimantan through batik media. This article is part of an effort to establish the brand identity of Central Kalimantan through in-depth research on the local cultural identity, with the output being the creation of a decorative pattern called the Tambun Bungai batik motif.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

HJ

Publisher

Media Inovasi Pendidikan dan Publikasi

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Description

JOURNAL OF HUMANITIES AND SOCIAL STUDIES is a journal that uses a double-blind peer review model that can be accessed online. The purpose of HUMAS JOURNAL is to publish a journal containing quality articles that will be able to contribute thoughts from a theoretical and empirical perspective in ...