Jurnal Akademik Pengabdian Masyarakat
Vol. 1 No. 1 (2023): November: Jurnal Akademik Pengabdian Masyarakat

Pemasaran Produk Dengan Memanfaatkan Media Sosial

Totok Margono (Universitas Sains Dan Teknologi Komputer)
Tijum Sularso (Universitas Sains Dan Teknologi Komputer)
Andik Mulawarman (Universitas Sains Dan Teknologi Komputer)



Article Info

Publish Date
01 Nov 2023

Abstract

The livelihoods of the people in Beru Village are mostly farmers and traders. The level of education is classified as good in terms of informal and non-formal, which can be seen from the enthusiastic participation of the surrounding community in educational activities. The condition of the people in Beru village is relatively peaceful and peaceful. In terms of work, most residents in Beru village are involved in the agricultural aspect, but there are also residents who have home businesses such as pentol, tauwa, chicken noodles, meatballs, lontong stalls and so on. In this digital era, almost all people use smartphones, so we can use online media not only for fun but also to market products. According to (Kotler and Keller, 2016) social media is used as a marketing communication tool to increase consumer awareness of products, improve product image

Copyrights © 2023






Journal Info

Abbrev

japm

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, ...