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Tijum Sularso
Universitas Sains Dan Teknologi Komputer
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Pemasaran Produk Dengan Memanfaatkan Media Sosial Totok Margono; Tijum Sularso; Andik Mulawarman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2023): November: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

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Abstract

The livelihoods of the people in Beru Village are mostly farmers and traders. The level of education is classified as good in terms of informal and non-formal, which can be seen from the enthusiastic participation of the surrounding community in educational activities. The condition of the people in Beru village is relatively peaceful and peaceful. In terms of work, most residents in Beru village are involved in the agricultural aspect, but there are also residents who have home businesses such as pentol, tauwa, chicken noodles, meatballs, lontong stalls and so on. In this digital era, almost all people use smartphones, so we can use online media not only for fun but also to market products. According to (Kotler and Keller, 2016) social media is used as a marketing communication tool to increase consumer awareness of products, improve product image
Co-Authors Andik Mulawarman Totok Margono